Abbie Chatfield becomes an AI in Tourism NT’s latest campaign

Edited by Travel Weekly

    Tourism NT has launched ChatNT, an AI innovation fronted by media personality Abbie Chatfield, who simultaneously takes up the post as Tourism NT’s ‘Chief Sensory Officer for Summer in the NT’.

    A tongue-in-cheek play on Abbie’s last name, ChatNT is the love child of Chatfield and Tourism NT. ‘She’ is an AI travel expert with a twist that offers inspiration and advice from Abbie for Australians interested in planning the ultimate summer holiday done differently in the NT.

    ChatNT is the first time an Australian brand has used OpenAI’s GPT-3.5 model via Microsoft Azure OpenAI Service – which also gives Azure customers access to the tech behind ChatGPT – to generate celebrity-like conversations and interactions with audiences.

    Whether it’s the iconic Red Centre or tropical Top End, ChatNT – empowered by Abbie’s personality and knowledge – can advise any traveller on where to go, what to do, and how best to spend their summer holiday in the NT.

    Burrungkuy Rock Art Tour, Kakadu National Park 1

    ChatNT interacts in Abbie’s signature tone of voice and uses her favourite phrases, bringing her new role as ‘Chief Sensory Officer for Summer in the NT’ to life. Inspired by ChatGPT, ChatNT uses GPT-3.5’s advanced natural language processing capabilities to generate accurate ‘Abbie-like’ responses to questions about summer holidaying in the Northern Territory.

    As someone known for being bold, adventurous, fun and authentically ‘different’, Abbie is a natural fit for the new ‘Chief Sensory Officer for Summer in the NT’ role.

    To get her feet under the proverbial desk of her new role, engage her senses, and provide authentic responses to train ChatNT, Abbie was tasked with uncovering how summer can be done differently in the NT – from springing into an early summer holiday and escaping the hustle and bustle of southern crowds, to exploring natural wonders and cultural experiences across the Top End and Red Centre.

    Abbie’s summer-long role has already seen her travel across the Territory with the planning help of ChatNT.

    So far she’s explored the vibrant street art scene of Darwin, bathed in crystal-clear waterfalls at Litchfield National Park, hopped between outback beaches in the West MacDonnell Ranges and marvelled at wildlife and ancient Aboriginal rock art in Kakadu.

    Litchfield National Park helicopter

    Commenting on her role as ‘Chief Sensory Officer for Summer in the NT’ and the ChatNT innovation inspired by her unapologetically unique character, Abbie said: “I have absolutely LOVED taking on this new adventure and spending more time in the Northern Territory immersing my senses and learning more about the amazing things the NT has to offer during summer. Summer in the NT absolutely slays – there’s genuinely nothing like it.

    “To be able to explore such a unique and gorgeous destination, help build a quirky new tech tool and experience a remarkably different kind of summer all in one; this might just be the best job I’ve ever had! I can’t wait to see how Aussies have fun interacting with ‘me’ on ChatNT, and hopefully I can help them
    plan the most unique summer holiday of their life!”

    Speaking of this announcement, executive director, Tourism NT, Tony Quarmby, said: “Here in the Northern Territory, we know that summer looks, sounds, smells, tastes and feels different, and we are thrilled to have joined forces with Abbie and Microsoft to launch ChatNT – a tool that will showcase how truly unique a summer holiday in the NT can be.”

    Latest News

    • Aviation

    Korean Air signs MoU with Boeing to upgrade and expand its widebody fleet.

    Korean Air has signed a Memorandum of Understanding with Boeing at the Farnborough International Airshow to upgrade and expand its widebody fleet. The airline has announced its intent to procure 20 Boeing 777-9s and 20 Boeing 787-10s with options for 10 more of the largest 787 Dreamliner variant today (Monday). The signing ceremony was attended […]

    • Technology

    Australian agents responded quickly to Crowdstrike crash

    Local travel professionals and businesses moved quickly into action to provide support to the many Australians whose travel plans were thrown into chaos on Friday and into the weekend. The chaos was the result of the flow-on effect of the suspension of check-in services and flights domestically and globally. A blue screen with the outage […]

    • News and Airbnb named as the preferred booking platforms of digital nomads

    A new YouGov Survey has found that and Airbnb are the most popular booking platforms for digital nomads. For this poll a ‘Digital Nomad’ was defined as someone who travels freely for an extended period (at least one week), while working remotely using technology and the internet. YouGov Surveys have found that almost one […]

    • Attractions
    • Food & Beverage

    Singapore Airlines has been announced as the first airline partner of Taste Port Douglas

    Singapore Airlines has been announced as the first airline partner of Taste Port Douglas food festival presented by Sheraton Grand Mirage Resort, Port Douglas. The Taste Port Douglas Takeover Series now has a presentation partner in Singapore Airlines and features Michelin star chef, Michael Wilson from Singapore marking this the first time the festival has […]

    • Food & Beverage

    Exciting culinary experiences across Asia

    Here is a look at some exciting experiences across Asia to enhance traveller vacations in iconic cities across the continent. The Mai Restaurant at Meliá Chiang Mai Located on the 21st floor of the iconic hotel, the Mai Restaurant has launched a Thai-inspired afternoon tea for two that pays tribute to the Baan Tawai Wood […]

    • Regional
    • Tour Operators

    On Foot Holidays launches Ligurian Hills hiking tour promotion

    Australians can explore Italy’s Ligurian Hills on foot on a self-guided, inn-to-inn hike with Onn Foot Holidays new promotional rates. Liguria is a coastal region in north-western Italy near the French border, known for its mountains, rolling hills and seaside ports. On Foot Holidays’ seven-night holiday begins with two days of walking through vineyards and […]

    • Products

    Mandarin Oriental takes a dive into swimwear with $360 board shorts

    If you were inspired by The Inspired Unemployed’s Liam Moore limited-edition pair of Budgy Smugglers but want a bit more coverage, then here’s your chance. The Orlebar Brown brand has introduced an original design of the Bulldog swim short for Mandarin Oriental hotels – yours for a snip at US$242.25 (AU$360). They have been “designed […]

    • Health & Wellness
    • Luxury

    Trisara showcases sustainable dining via wellspring program

    Phuket-based resort Trisara is transporting guests from resort to farm to table then back again courtesy of a new limited-time program, Wellspring. The package is a collaboration with Tri Vananda, a US$182 million (AU $270 million) wellness community in northern Phuket, conceived by Montara Hospitality Group, the owners of Trisara. In addition to entitling guests […]