Tourism investment vital, says Dixon

Tourism investment vital, says Dixon
By admin

Investment in Australia’s tourism products and experiences is vital if Australia is to remain competitive, Tourism Australia has stressed.

Chairman Geoff Dixon told the Tourism Directions Conference in Canberra that the Australian visitor experience “still stacks up” against rivals, but operators must not be complacent.

“We can never afford to rest on past glories,” he said. “There is a need for constant investment and reinvestment in the Australia tourism experience.”

He highlighted the tourism body’s efforts to attract investment in partnership with Austrade.

“It’s early days but the international investor community has been enthusiastic,” he said.

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