Hoteliers decide against TripAdvisor "fresh start"

Hoteliers decide against TripAdvisor "fresh start"
By admin


The majority of hoteliers have decided against requesting a “fresh start” on TripAdvisor following major renovations since it updated its policy on refurbishments, the independent review site has revealed.

Although TripAdvisor added the review removal policy last October, the update made in July for reasons of “clarity” made waves in the media.

Under the policy, hotels that can provide building permits, materials invoices or press releases to prove that the renovations were “indeed structural and completed” are eligible to have all old reviews deleted from the site. They are then unaccessible by travellers or hoteliers, and will no longer affect the property’s “Popularity Index”.

“It means you can start again from zero – you’re like a new hotel. There is currently a lot of money being spent on refurbishments,” global vice president sales TripAdvisor for Business Julio Bruno told Travel Today.

However, despite the feature being added on the back of demand from hotel owners, surprisingly few have taken it up, he added.

“Most hotels don’t want to take out the old reviews,” he said. “People prefer to leave them there – it shows people they have improved.”

Reverting to zero reviews wipes their Popularity Index completely, so while some opt to remove them in order to start with a clean slate, others are happy to keep them on in order to maintain their ranking, building on it as a base. 

Latest News

  • Products

Embrace the journey: Traversing the world with the Shokz OpenRun

If you’ve been on the wrong side of a final call in the airport, or missed the stop on rail journey, it might be time to invest in a pair of Shokz OpenRun headphones. Originally marketed as headphones for fitness fanatics, runners or cyclists with a keen to steer clear of a prang with a car, […]

  • Tour Operators
  • Tourism

TTC: Deals are driving up demand for September trips

The latest market research from TTC Tour Brands shows interest in international leisure travel remains high for 2024, with 77 per cent of Australians over 18 still planning trips this year. Notably, 28 per cent of those travellers are eyeing September for their journeys. Europe continues to be the most popular destination, with 68 per […]

  • Aviation

Qantas ‘working urgently’ to fix app data leak

Qantas is looking into customer reports that passengers have this morning been able to access other passengers’ personal information on the airlines app. X user Lachlan posted that he was able log into different accounts every time he opened the app. My @Qantas app logs me in to a different person each time I open […]

  • Hotels

Revamped Wailoaloa Beach hotel opens as Crowne Plaza Fiji Nadi Bay Resort & Spa

Crowne Plaza Fiji Nadi Bay Resort & Spa is open and ready for bookings after the first phase of a multi-million-dollar transformation. Part of IHG Hotels & Resorts’ premium collection, the transformation has seen the completion of 106 guestrooms showcasing contemporary interiors reflective of the premium Crowne Plaza brand and is a first for the […]

  • Luxury
  • News

Kamalaya Koh Samui clinches clutch of wellness awards

Kamalaya Wellness Sanctuary & Holistic Spa has so far clinched five prestigious awards in 2024, including being inducted into the ‘Hall of Fame’ at the World Spa & Wellness Awards in London. Founders of the Koh Samui sanctuary and spa John and Karina Stewart expressed their heartfelt gratitude for the awards. “We are profoundly honoured […]