TFE Hotels to introduce new brand in Australia

Toga Far East (TFE) Hotels will introduce a new brand in Australia early next year, off the back of a swathe of local property openings.

Straight out of Singapore, Quincy Hotels will debut in Melbourne during the first quarter of 2021 with a property on Flinders Lane.

The hotel will feature distinctive interior design, three signature food experiences, a rooftop pool with views of Melbourne CBD, and exclusive club levels and lounge access.

Sensory experiences and an innovative approach to room service are just some of the finer things guests can expect to see when Quincy Hotel Melbourne opens, according to TFE.

The Quincy property will be the fourth Melbourne hotel opening for TFE within 12 months, following the 206-room Vibe Hotel Melbourne (April 2020), the 220-room Adina Apartment Hotel Melbourne Southbank (November 2020) and the 99-room Adina Apartment Hotel West Melbourne (December 2020).

TFE chief executive Antony Ritch said the four new hotel openings were a positive step forward for Victoria’s tourism industry after a very challenging year.

“Melbourne is one of the world’s great cities and we’re excited about its future,” he said.

Ritch said TFE would continue to make investments like these four new hotels, because the company believed in the strength and resilience of the Australian market in the long term.

“When it comes to our development pipeline, we’re immensely proud to create showpiece properties that continue to evolve our brands into experiences where our guests are fully immersed in the local neighbourhood,” he said.

“And we look forward to seeing more Australians travel as it is safe to do so.”

Across the Tasman, TFE also recently welcomed its second Travelodge property to New Zealand, with Travelodge Hotel Auckland Wynyard Quarter opening on 30 October.

The seven-storey, 154-room hotel is the first of six new buildings under development as part of the mixed-use commercial/residential precinct.

Travelodge Hotel Auckland Wynyard Quarter also has seven 32-square-metre executive rooms for corporate gatherings.

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