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14 October, 2019

Video content marketing made easier for travel and hospo professionals

Video content marketing start-up Vloggi has announced a significant revamp of its platform.

The revamp is designed to make it easier for travel and hospitality industry professionals with no video experience to design, shoot and assemble authentic and professional-looking video campaigns.

Among the key new features offered by Vloggi is the ability for users to easily create video projects and crowdsource user-generated video contributions from their teams, no matter where in the world they are located.

Vloggi has also replaced its ‘paid’ assignments with a more flexible freeform incentive feature that allows teams to set their own prize for video contributions.

Platform users are also now able to build their own campaign video templates (‘Canva-style’), eliminating the need to hire video editors for post-production.

Additionally, Vloggi has made a number of professional-looking video templates available for customers to use.

Vloggi has also introduced an automatic compilation picker that selects the six best contributions into a team project and produces a 60-second highlight video.

“This feature works in tandem with the drag-and-drop video assembler to ensure that marketers never have to edit video again,” Vloggi founder and CEO Justin Wastnage said.

“Instead, let the algorithm make the choice.”

Wastnage said the editing process is completely automated, leaving brands to focus on engaging and activating their audiences to create and contribute the video content.

Vloggi’s pricing structure has been overhauled too, with the platform now boasting a more affordable and practical subscription model, including a new free entry-level tier to help smaller teams get started producing brand video stories at scale.

Pricing is tiered for small- and medium-sized businesses to pay for the service monthly or annually.

Other important new features include an automated video watermark tool to convert logos to on-screen identity, automated caption embedding without editing software for social media, and automatic display of shoot location and placename for every clip.

Users also now get a choice of multiple transitions between clips (such as fade and dissolve) without editing software, and automatic creation of end-credit screen with contributors’ names and a business call-to-action.

After being an Apple iOS app only, Vloggi is now also available to Android users via a mobile responsive website that allows anyone to upload video from their phone library.

The updates announced come as Vloggi nears the official launch of the platform in early 2020.

“We are ending the beta phase, where we have taken feedback from hundreds of users to refine the product,” Wastnage said.

“We have thousands of vloggers making content all over the world, from as far as the South Shetland Islands in Antarctica to Libreville in Gabon.

“We had to prove that our content management system could reliably and consistently gather video clips from very remote areas using our proprietary ingestion and compression software to reduce phone data usage.”

Vloggi was recently named as a finalist for The Travel Awards 2019. You can view the full shortlist here.

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Email the Travel Weekly team at traveldesk@travelweekly.com.au

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