PEAK DMC opens Bali base to meet sustainable travel demands

Intrepid Group’s destination management company, PEAK DMC is spreading its brand throughout Southeast Asia with the opening of PEAK DMC Indonesia.

Since 2014, Intrepid Group brands have seen a 47 per cent increase in travellers booking on their Indonesian itineraries.

With the opening of PEAK DMC Indonesia, the company will now be better able to develop new trips that will not only relieve pressure on over-visited sites but create economic benefits for local communities.

“Tourism in Indonesia has had its fair share of ups and downs, but the country has so much to offer that travellers keep coming back,” said Geoff Manchester, co-founder of Intrepid who officially opened PEAK DMC Indonesia on Friday.

“The goal of our new business is not just to grow tourism, it’s to grow sustainable tourism”

“Tourism can be a fantastic force for good and we want to ensure that our style of travel creates shared value between us and the local community in-destination.”

The new office, located in Sanur, Bali, is the fourth to be opened globally by PEAK DMC over the past 12 months, and marks the company’s 21st DMC globally.

By employing nine local office staff, and working with more than 20 group leaders, the company hopes to encourage its clients to consider alternative destinations both within Bali and across Indonesia.

From 2016 to 2017, tourism numbers to Indonesia grew by 17 per cent, with tourism income worth USD $12.5 billion in 2017.

Tourism growth is a high priority for the Indonesian government, which is eager to not only attract more tourists but to disperse them beyond Bali, to lesser-visited destinations such as Lake Toba in North Sumatra and Mount Bromo in East Java.

This, too, is a major priority for PEAK DMC Indonesia Country Manager, Chris Hardy.

While PEAK DMC’s new office will be located in Bali, as the country’s most popular destination, Chris hopes travellers will use Bali as a launching pad to explore the rest of the country.

“When Australians think of Indonesia, they often think of fly and flop resort holidays in Bali,” he said.

“We want to show travellers that there is so much more to Bali and encourage them to discover different destinations within Indonesia. For example, not many people know that Sumatra is actually a better place to see wild orangutans than Borneo.”

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