Travellers Choice signs OTA deal with exclusive products

Travellers Choice signs OTA deal with exclusive products

Travellers Choice has entered into a ground-breaking partnership with TripADeal, which will see its members serve as fulfilment partners for the OTA and receive exclusive access to a range of unique TripADeal-curated travel packages.

TripADeal creates competitively-priced, bucket list travel packages, which it promotes aggressively through national digital and print channels.

Since its launch in 2011, the company has firmly established itself as one of the country’s leading online travel agents, and even scored the title of ‘Best Online Travel Agency’ at the AFTA National Travel Industry Awards.

Under the new preferred arrangement, consumers can choose to book and pay for a TripADeal package through any Travellers Choice store, with the group’s members receiving commission for each booking.

In addition, TripADeal will develop bespoke packages to key destinations exclusively for sale through Travellers Choice members.

Travellers Choice Managing Director Christian Hunter said the new partnership with TripADeal represents a pioneering convergence of offline and online distribution channels.

“Travellers Choice and TripADeal are creating a new business model in which offline and online enterprises combine their respective strengths to generate new business rather than continually competing to shift customers from one channel to another,” said Hunter.

“We are providing consumers with a new level of transactional flexibility, convenience and confidence. We are giving our members access to unique, highly-attractive products that cannot be booked elsewhere.

“And we are presenting yet another compelling reason for independent travel agents to join the Travellers Choice network.”

TripADeal Chief Executive Officer Norm Black added the decision to work with Travellers Choice came in direct response to customer feedback.

“Some people want to take advantage of the attractive cost savings and inclusions our packages offer, but still prefer to book face-to-face through a traditional retailer,” said Black.

“For us Travellers Choice was a natural partner because it offers a strong and broadly-distributed national network of successful, independent travel agents.

“In addition, the company has consistently adopted an innovative approach to technology and shown an unrivalled commitment to delivering outstanding customer experiences.”

The new preferred arrangement will be piloted with a select group of Travellers Choice members on 25 September 2017, with a group-wide launch going live on 9 October 2017.

Latest News

  • Products

Embrace the journey: Traversing the world with the Shokz OpenRun

If you’ve been on the wrong side of a final call in the airport, or missed the stop on rail journey, it might be time to invest in a pair of Shokz OpenRun headphones. Originally marketed as headphones for fitness fanatics, runners or cyclists with a keen to steer clear of a prang with a car, […]

  • Tour Operators
  • Tourism

TTC: Deals are driving up demand for September trips

The latest market research from TTC Tour Brands shows interest in international leisure travel remains high for 2024, with 77 per cent of Australians over 18 still planning trips this year. Notably, 28 per cent of those travellers are eyeing September for their journeys. Europe continues to be the most popular destination, with 68 per […]

  • Aviation

Qantas ‘working urgently’ to fix app data leak

Qantas is looking into customer reports that passengers have this morning been able to access other passengers’ personal information on the airlines app. X user Lachlan posted that he was able log into different accounts every time he opened the app. My @Qantas app logs me in to a different person each time I open […]

  • Hotels

Revamped Wailoaloa Beach hotel opens as Crowne Plaza Fiji Nadi Bay Resort & Spa

Crowne Plaza Fiji Nadi Bay Resort & Spa is open and ready for bookings after the first phase of a multi-million-dollar transformation. Part of IHG Hotels & Resorts’ premium collection, the transformation has seen the completion of 106 guestrooms showcasing contemporary interiors reflective of the premium Crowne Plaza brand and is a first for the […]

  • Luxury
  • News

Kamalaya Koh Samui clinches clutch of wellness awards

Kamalaya Wellness Sanctuary & Holistic Spa has so far clinched five prestigious awards in 2024, including being inducted into the ‘Hall of Fame’ at the World Spa & Wellness Awards in London. Founders of the Koh Samui sanctuary and spa John and Karina Stewart expressed their heartfelt gratitude for the awards. “We are profoundly honoured […]