Aussies trust Qantas more now than 5 years ago

Qantas has shared its Investor Day 2017 presentation, and in it says safety is always its top priority, and that trust in the brand is a key differentiator.

CEO Alan Joyce’s presentation showed that 20 per cent of Australians trust Qantas more than they did 4-5 years ago, with the airline claiming to have the highest level of trust compared to other major sectors in Australia, according to a Corporate Trust Survey by Acuity.

According to Joyce, the main things that give Qantas such a strong rating including having a brand that is “well known and respected”, being “transparent and honest”, delivering “quality service” and “putting customers before profits”.

In his presentation, Joyce revealed the avenues the national carrier is looking at for the future to ensure they continue to maximise opportunity.

These include new centres of customer demand and geopolitical influence, rapid digitisation, shifting customer and workforce preferences, and resource constraints and climate change.

As a result of these trends, Qantas outlined clear strategic priorities for the year 2020:

Maximising leading domestic position through dual strategy
Building resilient and sustainable Qantas International, growing efficiently with partnerships
Aligning Qantas and Jetstar with Asia’s growth
Investing in customer, brand, data and digital
Diversifying and growing Qantas Loyalty
Focus on people, culture and leadership

It comes as Qantas announced its preliminary financial results for its third quarter for FY17.

The airline group reported domestic revenue was up almost five per cent, while international revenue was down 5.6 per cent, and overall revenue was down 1.4 per cent versus last year.

But the group confirmed it expected to report a full-year underlying profit before tax somewhere between $1.35 and $1.40 billion, which would represent the second highest result in Qantas’ history.

Joyce said, “Between our domestic flying businesses, Qantas and Jetstar, and Loyalty, we are delivering solid earnings growth.

“Internationally it’s still tough, with high levels of capacity growth pushing fares down, but we’ve seen these conditions ease slightly.

“Because of the work we’ve done to transform Qantas and expand into growth markets, our international businesses are navigating the headwinds better than our key competitors.”

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Email the Travel Weekly team at traveldesk@travelweekly.com.au

Latest comments

John McDonald says:
May 5, 2017 at 1:42 pm
very dodgy survey ? Who did they survey, public servants who got free 1st class tickets to Europe ?
What garbage … the big red rat is hated more than ever. Extremely overpriced airline, with staff who couldn’t give a rats except about themselves. Most Asian airlines are far better than poor old Qantas.
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