My Adventure Store rebrands to My Adventure Travel

Young woman hiking stands on a mountain arms outstretched for freedom and positive emotion. Spectacular snowcapped mountain scenery.

Flight Centre Group’s Adventure travel specialist My Adventure Store has changed its name to My Adventure Travel in a move to better reflect the brand’s positioning and growth strategy.

In an aim to be the sole adventure travel provider within the Flight Centre group and leader in its space nationally, national marketing manager Paddy Scott said the new name was a natural progression for the full-service travel agency.

“We are very excited to announce the rebranding to My Adventure Travel aimed at clearly identifying our place in the market and providing a strong platform to implement our growth strategy,’’ Scott said.

Scott added that while My Adventure Store has enjoyed excellent brand recognition, there was a degree of ambiguity with the name implying we were a retail provider of adventure equipment rather than travel.

“The new name, My Adventure Travel makes it crystal clear what we do – offering the world’s best adventure travel experiences  – and better reflects our growth strategy, service offer and positioning,’’ Scott said.

My Adventure Travel is a full service travel agency with a focus on small group trips.  They offer expert advice on the widest range of adventure products and airlines to take care of every element of the customer’s journey.

The business has a national retail footprint as well as an online enquiry solution www.myadventuretravel.com and call centre.

my-adventure-travel

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