Australia boosted by $20 mil deal
Qantas and Tourism Australia have signed a $20 million deal to promote Australia to the world.
The joint investment from Qantas and Tourism Australia over the three year agreement is poised to attract more international visitors to Australia, with a focus on the United States, Asia, the United Kingdom and Europe.
The deal was signed today by Qantas Group CEO Alan Joyce and Tourism Australia Managing Director John O’Sullivan, marking a new era of partnership between the two organisations.
Digital marketing is a main emphasis under the new agreement, which will see Tourism Australia and the flag carrier invest in joint campaigns that will be supported through public relations, social media and trade activities, and includes an anonymised data sharing arrangement to better reach customers considering travelling to Australia.
Mr Joyce said Qantas’ multi-million dollar investment with Tourism Australia was about continuing the momentum of the tourism boom to deliver bigger benefits for Australia.
“Both Qantas and Tourism Australia want the same thing – a strong tourism industry that makes Australia the first choice for people all over the world. With tourism both to-and-within Australia on the rise, it’s the ideal time for us to join forces once again,” Joyce said.
Increased capacity by Qantas to destinations around the world while building alliances with the world’s biggest airlines, and investing in fleet, lounges and technology to make sure that visitors to Australia get the best possible travel experience has been a focus for Qantas.
“This new investment builds on the marketing we already do and our partnerships with state and territory governments to put Australia’s best foot forward. Qantas has always been the biggest private sector supporter of Australian tourism and we will continue to focus on growing visitor numbers,” Joyce added.
In the past year alone Qantas flew more than three million international visitors to Australia – more than any other airline – helping drive a double digit percentage increase in tourists from Asia, in particular.
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