Points at the pump with Velocity
Filling up on fuel at BP petrol stations can now be paid for with Virgin’s Velocity Frequent Flyer points with the launch of Pay with Points.
An Australian-first initiative that will revolutionise the way members use the program, the Pay with Points option will allow customers to redeem between $10 and $60 off their eligible fuel and in-store purchases at participating BP service stations, starting next week.
It is the first time an Australian airline loyalty program has allowed its members to use their frequent flyer points as currency in a retail store.
BP General Manager, Marketing & Offer Development, Adam Arnold said, “This new offer will help Australians rethink how they refuel. The cost of fuel is a significant household expense, and we want to help reduce the impact on household budgets by opening up more ways to pay, thanks to our partnership with Velocity Frequent Flyer.”
Velocity Frequent Flyer, CEO, Karl Schuster added that it is a game changer for Australians, with Velocity Points soon to be a form of currency at BP service stations.
“Velocity is committed to rewarding our members on their everyday expenditure, and this initiative with BP takes that one step further. We know some members drive much more than they fly, so this gives them an alternative way to use their Points that will ease the pressure on their wallet,” Schuster said.
SO just how does it work? From next week, customers can begin using their Velocity Points in participating BP stores by following three easy steps:
Create a 4-digit Velocity PIN at velocityfrequentflyer.com/createPIN
Once a PIN has been created, the default setting is a $10 BP in-store redemption option, however this value can be changed at any time up to $60.
Swipe
Velocity membership card in store before payment
Redeem
The purchase can be paid for with Velocity Points if the value of the purchase is equal to or above the dollar value of the BP in-store redemption option. Follow the pin pad prompts to pay for all or part of the purchase with Velocity Points. 1667 Velocity Points is equal to $10.
Will you be trying this next time you fill up at BP?
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