Philippines wants Bali market

Philippines wants Bali market

Philippines Tourism has held trade roadshows across the country this week, with the ambitious target to double Australian visitation in three years.

Australians currently represent 250,000 tourists, which is the fifth largest source market.

Recently appointed Philippines country manager Norjamin Delos Reyes’ aim is to ramp those numbers up to half a million within three years.

Reyes told Travel Weekly that there will inevitably be a plateau in travel to Bali and the Philippines will seek to fill that market gap.

Appetite for the Philippines was attributed to adventurous Australians and three bilateral air agreements.

“Where Australians will go the world will follow,” Philippine Tourism undersecretary Benito Bengzon said.

With Philippines Air, Qantas and Cebu Pacific servicing air routes, Reyes told Travel Weekly she would like to see direct flights to Cebu as well as the Manila route.

The target demographic is millenials, and the “More fun in the Philippines” campaign has resulted in an uptake in millennial travel.

Korea has top billing as a source market, with the staggering statistic that one in four Koreans have visited the Philippines.

“We are still not a mass market destination, we offer exclusivity” Bengzon added.

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