NCL refreshes brand with new “Feel Free” message

NCL refreshes brand with new “Feel Free” message
By admin


A new online video featuring a backing track from Norwegian Cruise Line’s newest godfather Pitbull has been released to celebrate the cruise operator’s new brand strategy.

The new strategy, entitled Feel Free, aims to highlight NCL’s emphasis on “freedom and flexibility”, according to senior vice president and chief marketing officer Meg Lee.

“The concept of Feel Free transcends the idea of traditional cruising and speaks to the experience that is uniquely offered and delivered aboard Norwegian ships: our promise that guests should be free to holiday on their terms,” she said.

In Australia and New Zealand, the new brand campaign will include digital activity, partnerships, trade cooperatives and events, with the local campaign devised and implemented by NCL’s Asia Pacific marketing team from its newly opened Sydney offices.

“2016 marks Norwegian Cruise Line’s inaugural year of dedicated, localised sales and marketing activity in Australia and New Zealand, with our core focus for year one being to strengthen local partnerships, drive brand awareness, and increase the number of Australians who have experienced the exceptional freedom, flexibility, service, and innovation that Norwegian Cruise Line provides,” vice president marketing Asia Pacific Ben Angell said.

Pitbull is godfather of the newly launched Norwegian Escape.

Check out the new video here:

https://youtu.be/lJu7oFtAeZs

 

 

 

 

 

 

 

 

Latest News

  • Products

Embrace the journey: Traversing the world with the Shokz OpenRun

If you’ve been on the wrong side of a final call in the airport, or missed the stop on rail journey, it might be time to invest in a pair of Shokz OpenRun headphones. Originally marketed as headphones for fitness fanatics, runners or cyclists with a keen to steer clear of a prang with a car, […]

  • Tour Operators
  • Tourism

TTC: Deals are driving up demand for September trips

The latest market research from TTC Tour Brands shows interest in international leisure travel remains high for 2024, with 77 per cent of Australians over 18 still planning trips this year. Notably, 28 per cent of those travellers are eyeing September for their journeys. Europe continues to be the most popular destination, with 68 per […]

  • Aviation

Qantas ‘working urgently’ to fix app data leak

Qantas is looking into customer reports that passengers have this morning been able to access other passengers’ personal information on the airlines app. X user Lachlan posted that he was able log into different accounts every time he opened the app. My @Qantas app logs me in to a different person each time I open […]

  • Hotels

Revamped Wailoaloa Beach hotel opens as Crowne Plaza Fiji Nadi Bay Resort & Spa

Crowne Plaza Fiji Nadi Bay Resort & Spa is open and ready for bookings after the first phase of a multi-million-dollar transformation. Part of IHG Hotels & Resorts’ premium collection, the transformation has seen the completion of 106 guestrooms showcasing contemporary interiors reflective of the premium Crowne Plaza brand and is a first for the […]

  • Luxury
  • News

Kamalaya Koh Samui clinches clutch of wellness awards

Kamalaya Wellness Sanctuary & Holistic Spa has so far clinched five prestigious awards in 2024, including being inducted into the ‘Hall of Fame’ at the World Spa & Wellness Awards in London. Founders of the Koh Samui sanctuary and spa John and Karina Stewart expressed their heartfelt gratitude for the awards. “We are profoundly honoured […]