99 problems but Aussie beaches ain’t one

99 problems but Aussie beaches ain’t one

Currency exchange rates are the main concern for tourism operators, according to a new survey.

The level of the exchange rate failing to depreciate as much against those of key inbound markets such as New Zealand, Europe and the UK despite being lower against the greenback, continues to rate as the biggest concern for Australian tourism operators, a MasterCard survey has found.

The survey released by Tourism & Transport Forum and MasterCard found the fluctuating dollar concerns to be ahead of other issues including access to labour with 1 in 5 respondents nominating skilled (26%) and unskilled labour (21%) as one of their top three impediments.

“While a cheaper Aussie Dollar is generally good news for Australia’s tourism, the industry remains concerned about the negative impact of the currency exchange rates on their business,” TTF ceo Margy Osmond said.

“This is most likely the result of the currency not depreciating by as much against the currencies of key tourism source markets such as New Zealand, the UK and Europe.”

Other issues highlighted included softer domestic outcomes offset by strong international results, taxes, tourist’s charges and Australia’s reputation as a desirable tourism destination.

“With intense competition for international visitors, we need to work hard to cement Australia’s status as a great destination through consistent and well-funded marketing campaigns,” Osmond said.

“We also need to address the taxes and charges on tourists which harm Australia’s appeal with international visitors and act as a handbrake on an industry with huge job-creating potential.”

“Tourism has been identified as an industry with the potential to boost our national economy, create jobs and grow prosperity, so it’s important these issues are addressed.”

Osmond’s comments come following April’s ABS statistics released this week which revealed short-term inbound visitors to Australia increased 4.8%, but Aussies heading overseas dropped 5.6%.

A copy of the latest survey can be found here.

Latest News

  • Products

Embrace the journey: Traversing the world with the Shokz OpenRun

If you’ve been on the wrong side of a final call in the airport, or missed the stop on rail journey, it might be time to invest in a pair of Shokz OpenRun headphones. Originally marketed as headphones for fitness fanatics, runners or cyclists with a keen to steer clear of a prang with a car, […]

  • Tour Operators
  • Tourism

TTC: Deals are driving up demand for September trips

The latest market research from TTC Tour Brands shows interest in international leisure travel remains high for 2024, with 77 per cent of Australians over 18 still planning trips this year. Notably, 28 per cent of those travellers are eyeing September for their journeys. Europe continues to be the most popular destination, with 68 per […]

  • Aviation

Qantas ‘working urgently’ to fix app data leak

Qantas is looking into customer reports that passengers have this morning been able to access other passengers’ personal information on the airlines app. X user Lachlan posted that he was able log into different accounts every time he opened the app. My @Qantas app logs me in to a different person each time I open […]

  • Hotels

Revamped Wailoaloa Beach hotel opens as Crowne Plaza Fiji Nadi Bay Resort & Spa

Crowne Plaza Fiji Nadi Bay Resort & Spa is open and ready for bookings after the first phase of a multi-million-dollar transformation. Part of IHG Hotels & Resorts’ premium collection, the transformation has seen the completion of 106 guestrooms showcasing contemporary interiors reflective of the premium Crowne Plaza brand and is a first for the […]

  • Luxury
  • News

Kamalaya Koh Samui clinches clutch of wellness awards

Kamalaya Wellness Sanctuary & Holistic Spa has so far clinched five prestigious awards in 2024, including being inducted into the ‘Hall of Fame’ at the World Spa & Wellness Awards in London. Founders of the Koh Samui sanctuary and spa John and Karina Stewart expressed their heartfelt gratitude for the awards. “We are profoundly honoured […]