Coral Princess Cruises rebrands

Coral Princess Cruises rebrands

After 3 decades in business, Cairns-based Coral Princess Cruises will rebrand as Coral Expeditions, effective immediately.

“Coral Expeditions recognises that we are now best known for our coastal expedition itineraries taking small groups of 44 to 72 passengers to remote regions and cultures in Asia-Pacific,” Group general manager Mark Fifield said.

Captain Tony Briggs launched the company in 1984 and has since expanded with three purpose-built ships and several hundred staff to offer 3, 4 and 7 night Great Barrier Reef cruises and longer expeditions to the Kimberley, Cape York and Arnhem Land, Papua New Guinea, New Zealand and the South Pacific. In November 2015, Coral Expeditions will launch its inaugural season of a unique series of expedition cruises along the coastline of Tasmania.

Each ship will be rechristened and refurbished in line with the new brand over the next year.  Coral Princess will become Coral Expeditions I, Coral Princess II will become Coral Expeditions II and the flagship Oceanic Discoverer will be renamed Coral Discoverer.

Along with the new name, the company will also feature a new logo.

Coral Expeditions

Email the Travel Weekly team at traveldesk@travelweekly.com.au

Coral Expeditions Coral Princess great barrier reef

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