Pack the bathers, but don’t forget the trainers

Pack the bathers, but don’t forget the trainers

While luring the family market to Fiji’s shores remain a key focus for the country’s growth, adventure and sport tourism now place high on the ranks.

The shift in developing the niche market comes shortly after Uprising Beach Resort announced it would spend multi-millions of Fijian dollars to build an international sized training field, a high performance sports gym, a multipurpose court, sprint track, 25m lap pool, meeting and physio rooms as well as expanding its property size to include 12 new guest rooms.

According to the resort, 15% of its total current visitation is derived from sports tourism, with owners hoping to grow this segment further. The gym alone will cost the resort about FJ$2 million with the entire development earmarked for completion next year.

“Uprising has identified a need for better facilities outside of the major urban areas in order to provide more options for touring international teams as well as local teams wanting a “one stop shop” for all their teams sporting needs,” Uprising Beach Resort owner, Rene Munch said.

The move comes as Fiji repositions itself as both family friendly but also is touting its capabilities as an adventure and sports destination.

“The organic growth from these sporting events illustrates the massive potential that exists for increasing visitor arrivals, as sports tourism attracts large groups. We are diligently working on capturing this market,” Tourism Fiji, executive chairman and acting ceo, Truman Bradley said.

Latest News

  • Products

Embrace the journey: Traversing the world with the Shokz OpenRun

If you’ve been on the wrong side of a final call in the airport, or missed the stop on rail journey, it might be time to invest in a pair of Shokz OpenRun headphones. Originally marketed as headphones for fitness fanatics, runners or cyclists with a keen to steer clear of a prang with a car, […]

  • Tour Operators
  • Tourism

TTC: Deals are driving up demand for September trips

The latest market research from TTC Tour Brands shows interest in international leisure travel remains high for 2024, with 77 per cent of Australians over 18 still planning trips this year. Notably, 28 per cent of those travellers are eyeing September for their journeys. Europe continues to be the most popular destination, with 68 per […]

  • Aviation

Qantas ‘working urgently’ to fix app data leak

Qantas is looking into customer reports that passengers have this morning been able to access other passengers’ personal information on the airlines app. X user Lachlan posted that he was able log into different accounts every time he opened the app. My @Qantas app logs me in to a different person each time I open […]

  • Hotels

Revamped Wailoaloa Beach hotel opens as Crowne Plaza Fiji Nadi Bay Resort & Spa

Crowne Plaza Fiji Nadi Bay Resort & Spa is open and ready for bookings after the first phase of a multi-million-dollar transformation. Part of IHG Hotels & Resorts’ premium collection, the transformation has seen the completion of 106 guestrooms showcasing contemporary interiors reflective of the premium Crowne Plaza brand and is a first for the […]

  • Luxury
  • News

Kamalaya Koh Samui clinches clutch of wellness awards

Kamalaya Wellness Sanctuary & Holistic Spa has so far clinched five prestigious awards in 2024, including being inducted into the ‘Hall of Fame’ at the World Spa & Wellness Awards in London. Founders of the Koh Samui sanctuary and spa John and Karina Stewart expressed their heartfelt gratitude for the awards. “We are profoundly honoured […]