Solomons dives in with new six-week campaign
The Solomon Islands are enjoying their time in the sun, launching a major tourism push down under.
Solomon Airlines and the Solomon Islands Visitors Bureau (SIVB) have pooled their resources to stage one of the island’s biggest promotions, targeting massive audiences around the country.
Set to play dual roles of promoting the national carrier’s upcoming Sydney-Honiara direct service, and also encourage Aussies to holiday in the Solomons, the six week campaign will combine print, radio and online media, and kicks off this week.
The media campaign will target 4.5 million Sydneysiders, and almost 700,000 extra people living in nearby satellite cities of Wollongong, the Blue Mountains and the Central Coast.
An estimated 200,000 motorists are also expected to hear the promotion every day on their car radios while commuting from these cities throughout the campaign.
The radio campaign also offers listeners the chance to win one of 10 Solomon Island holidays for two, while the print media advertising, in conjunction with a giant billboard at Sydney domestic airport, will promote special holiday packages.
Fairfax’s Sun Herald will drive the newspaper push, with an estimated 760,000 readers every Sunday, and on top of these avenues, the airline and national tourist office are pumping the Island’s profile with a series of media, travel industry and consumer events in Sydney, Parramatta, Wollongong and Gosford.
They key highlight at these events will be the performances given by the Hageulu Panpipers from Isabel Province.
The group will also perform on Sydney’s famous Circular Quay in front of the iconic Sydney Opera House and Sydney Harbour Bridge, as well as at one of the biggest shopping malls in Sydney, Westfield Parramatta, which attracts some 800,000 shoppers on a weekly basis.
Email the Travel Weekly team at traveldesk@travelweekly.com.au
@australia honiara nsw solomon airlines solomon islands solomon islands visitor bureau sydneyLatest News
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