All things USA with new agent portal

All things USA with new agent portal
By admin


Tourism marketing organization for the United States of America, Brand USA, last night celebrated the launch of a new online agent training program with some b-bopping beats and soulful sounds at Slide Lounge in Sydney.

Entertained by the masterful soul man from The Voice, Steve Clisby, the evening was a musical journey through the eras of American music. The aim for Brand USA is to promote the US as a diverse holiday option with near limitless experiences to be explored.

To do this they have launched the USA Discovery Program, housed at www.USADiscoveryProgram.com.au. It is designed to give agents in Australia the chance to enhance product and destination knowledge.

Broken down into regions of the US, agents can find straightforward information on the experiences and holiday themes which will enable cross-selling on all aspects of sales to the USA.

Agents can complete an online course in their own time, at their own pace, with training including bite-sized quizzes broken down into different modules such as regions or experiences. Upon completion of the course, agents will be considered a USA specialist in that area and earn a badge of recognition for that area of expertise.

The eight specialist experience modules include Big City Buzz, Coastal Escapes, Family Holidays, Food and Drink, Music/Heritage/Culture, Fly-Drive, Great Outdoors and Winter Sports.

The interactive program also offers agents the ability to delve into an online community and forum, where they can interact with peers and ask questions. To further enhance the training, agents have access to exclusive live events and webinars with partners direct from the USA including video training sessions and live Q&As.

Additional program benefits include invitations to exclusive events and roadshows and the chance to participate in familiarization trips to the USA, such as the Brand USA Megafam.

Brand USA director for Australia and New Zealand, Oliver Philpot said “the USA Discovery Program is comprehensive, interactive and highly accessible.”

To sign up, agents can visit – http://usadiscoveryprogram.com.au/

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