Entree served worldwide ready for Restaurant Australia
The international roll-out of Tourism Australia’s ‘Restaurant Australia’ campaign is gathering momentum ahead of its launch at the end of September.
High profile launch events are taking place across the world, including the United Kingdom, Singapore, Korea and Hong Kong.
Playing starring roles in the launches and the ongoing campaign activity are Australia’s top chefs, freshest produce and finest wines which will target visitors from 17 of Australia key overseas tourism markets.
In the UK, Australia House in London transformed into a ‘pop-up’ restaurant where each evening, for six consecutive nights from 22 September, a renowned Australian chef will treat diners to a delicious meal inspired by their own memories of holidaying in Australia.
The Korea launch of Restaurant Australia takes place on 23 September in Seoul, with up to 100 VIP guests, trade and media attending an outdoor event at the Australian Ambassador's residence.
In attendance will be Mr Gwang-Ho Choi, the Australian-educated winner of Korea Master Chef.
On 26 September the Singapore launch will focus on Tasmanian seafood and involve Tetsuya Wakuda, an internationally renowned chef with strong culinary connections to Australia, cooking up a ‘Tasmania Seafood Seduction’ meal at his Waku Ghin restaurant at Marina Bay Sands.
Hong Kong saw the launch of Restaurant Australia on 3 September, with the centre piece being a long table lunch for 100 media and VIP guests in one of the city’s popular shopping malls with a tailor made menu designed and prepared by renowned Australian chefs, Ben O’Donoghue and Eddie Cofie.
Tourism Australia managing director, John O’Sullivan, said Australia’s people, produce and place sat at the heart of its Restaurant Australia campaign, as a way to demonstrate the country’s world class food and wine experiences to the world.
“Our aim is to demonstrate Australia’s culinary credentials on a global stage, and what better way to do it than harnessing our country’s best chefs, freshest produce and finest wines, all served up in the most iconic of Australian venues overseas,” O’Sullivan added.
Email the Travel Weekly team at traveldesk@travelweekly.com.au
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