Adelaide flights better than hoped, says Emirates
Emirates has said its Adelaide services have performed better than expected as it marked the first anniversary of flying to South Australia.
Arrivals from the UK, France and Germany have all climbed on the back of the flights and helped drive a 5.5% increase in international visitors to the state, tourism officials said.
The airline said that more than 155,000 passengers travelled between Dubai and Adelaide in the first 12 months with average loads sitting above 80%. Volumes have been “above expectations”.
Economy class cabins on the 354-seat Boeing 777 flights have been full while business and first class loads have improved since frequencies increased to a daily schedule in February, Emirates district manager for South Australia, Paul Jury, said.
“The support from the state of South Australia has been overwhelming. We’ve worked closely with our partners including the travel trade, South Australian Tourism Commission, BusinessSA and the Adelaide Convention Bureau amongst others, who have provided exceptional support in both inbound and outbound capacities,” he said.
Load forecasts into 2014 remain strong with earlybird sales driving strong demand for Europe in particular, Jury added.
State tourism minister, Leon Bignell, said the services “have bought the world to Adelaide and Adelaide to the world”.
“A $2 million marketing partnership between the state government, Emirates and Tourism Australia has resulted in a significant increase in visitors from the UK, France and Germany,” he said.
Adelaide was Emirates’ fifth Australian gateway.
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