AAT Kings revamps New Zealand offering

AAT Kings revamps New Zealand offering
By admin


AAT Kings will attempt to cater to a growing trend towards shorter breaks with its new "all in one" New Zealand 2013/14 brochure which draws product from across its brand portfolio.

The firm's newly appointed managing director, Anthony Hayes, told Travel Today the new brochure has been designed to simplify the selling process for agents, providing a "one stop shop" for its suite of products which includes Inspiring Journeys and Aussie Adventures.

"We've got a lot of different products and experiences so we have got to make sure that it's really clean, simple and easy for the people out there doing the selling, i.e. the agents, to see how they can make money out of it," he said.

The program features the addition of several new short breaks as a lack of time and money prompts people to reassess their holiday agendas.

"The two week family holiday is pretty tough work for people at the moment so short breaks of four, five or six days is where there is growth," Hayes said.

It follows the introduction of an all-in-one brochure for its Australian product in December, which Hayes said has been received well by the trade, with sales "starting strongly".

He revealed the Northern Territory and Tasmania as standout performers but indicated growth in the region of 5% across the board and positive forward bookings.

"The day tours market is also very strong which is good for our cashflow," he added.

The firm will now focus on trying to convince day tours customers to try one of its range of short breaks, or to try and move short breaks customers onto its extended touring product.

"We continue to look for ways to make our extended touring product easier to sell and more attractive because a lot of our profit over the year comes from that," Hayes admitted. "We keep looking for new ways to present that."

But he remained confident strong relationships with its clientele and high repeat rates would enable it to clinch those sales.

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