Accor reveals guests' social media behaviour

Accor reveals guests' social media behaviour
By admin


The findings from Accor Asia Pacific's second Social Media Monitor suggests that travellers are spending as much time researching, planning, boasting about and reporting on their travels as they do enjoying the actual holiday.

The survey discovered that 70% of travellers across Asia Pacific now use social media when they travel, with those from China (84%), Vietnam (83%) and Indonesia (82%) being the most active users.

On average, travellers are spending 2.8 hours per day on social media platforms, with the Indonesians, Malaysians and Thais all spending around 4 hours daily.

Accor worked with ORC International to survey over 6500 travellers across 13 countries to uncover which sites and platforms are most important to its guests across Asia Pacific.

Accor’s vice president digital marketing & distribution Jens Uwe Parkitny has said, “Social media has become all-pervasive in the travel industry as we can see from the results of the latest Accor Hotels Social Media Monitor.” 

“This survey provides great insight into where our guests are looking for inspiration for their travels, how they engage with social media during their stay and how they share their experiences afterwards…We can then use this information to meet their needs at each stage of the customer's journey.”

""

Latest News

  • Destinations
  • Hotels

Chef Alessandro Pavoni Unveils Cibaria at Manly Pacific MGallery Collection

Renowned Chef Alessandro Pavoni will introduce Cibaria Manly – a relaxed Italian all day dining destination set against a beachside backdrop – to the Manly Pacific MGallery Collection, The chef, best known for his culinary success at Ormeggio at the Spit and a’Mare, envisions Cibaria as a European-styled culinary haven where socialising seamlessly transitions from […]

  • Hotels

Hotel Review Atlantis, The Royal: Stunning in every sense

Atlantis Dubai invited Travel Weekly to experience the newly launched luxury resort, Atlantis The Royal as well as Dubai’s first and ultimate entertainment resort, Atlantis, The Palm. The experiences, restaurants and beach clubs at both resorts made up a series of meticulously crafted luxury moments for which Dubai is renowned. From fire-breathing fountains to culinary […]

  • Tourism

Flight Centre’s Big Red Sale starts today

Flight Centre’s biggest sale has just landed giving Aussies the chance to lock in more affordable holidays close to home and overseas with saving of up to 50 per cent. The Big Red Sale starts today, 9 May, and runs until 5 June 2024. Flight Centre Global Managing Director Andrew Stark said that after the […]

  • Cruise

Aurora Expeditions announces savings for solo travellers

Aurora Expeditions has today announced savings for solo travellers thinking of going north for the summer. Adventurous solo travellers can take advantage of no solo supplements, enjoying a guaranteed private cabin on select departures during Aurora’s Arctic 2024 season with plenty of options available on unforgettable voyages visiting Greenland, Svalbard, Northwest Passage, Iceland and more. […]

  • Aviation
  • Destinations

Etihad and Tourism officials launch free Abu Dhabi Stopover

Etihad Airways and the UAE’s Department of Culture and Tourism – Abu Dhabi have announced the launch of Abu Dhabi Stopover which invites guests flying through to turn their stopover into a free hotel stay and holiday. The Abu Dhabi Stopover, exclusive to Etihad Airways, will enable passengers to enjoy a convenient free stay in […]

  • Destinations

Tropical North Queensland action-packed events calendar for adventure enthusiasts

Sporting enthusiasts and adventure seekers are gearing up for an action-packed year in Tropical North Queensland, with a lineup of sports events and adrenaline-pumping experiences set to take centre stage in 2024. Leading the charge is the highly-anticipated return of the Crankworx World Tour ‘Paradise Edition’ to Cairns from 22-26 May 2024. The mountain biking […]

  • Travel Agents

Disney Days returns with Inside Out 2 showing in Sydney, Brisbane, Melbourne and Auckland

Time is running out for agents to register their Expression of Interest to an exclusive screening of the much-anticipated Disney and Pixar film, Inside Out 2, hosted by Disney Destinations Australia/New Zealand team and partner United Airlines. Places are limited and applications must be in by 17 May. In addition to the screening of the […]

  • Cruise

Aranui Cruises slashes prices with No Single Supplement and Half Price offers

French Polynesian cargo cruise line Aranui Cruises is slashing thousands off its 2025 Austral and Marquesas Islands cruises with an autumn sale offering 50 per cent off the second guest in a twin share room and no single supplement for solo travellers. On sale until June 21, 2024, Aranui’s 12-day roundtrip voyage from Papeete to […]

  • Destinations

Raes on Wategos celebrates 30th birthday and guests get the presents

World famous luxury boutique hotel Raes on Wategos, in Byron Bay, has launched its 30th birthday celebrations with a Raes Indulgent Escape package. Available for all stays of two nights or more, from June to August, the curated package offers an invitation to indulge in a shared celebration of Raes 30th birthday, whilst revelling in […]