Swiss Road Biking Campaign rides off Tour de France

Swiss Road Biking Campaign rides off Tour de France

Switzerland Tourism’s will ride off the 2016 Tour de France, kicking off the upcoming road biking campaign and activities during its three-day detour to Switzerland from 18-20 July.

Director of Switzerland Tourism Australia and New Zealand, Mark Wettstein, says the road biking campaign has been in the works to be officially launched in the Spring of 2017; and Switzerland’s involvement in the 2016 Tour de France presents a perfect opportunity to inspire fans and cycling enthusiasts.

“There is no doubt that the Tour will highlight some of the country’s spectacular natural assets such as our lakes, mountains and passes as well as the infrastructure in place, especially our very efficient public transportation system and bike hotels,” Wettstein said.

Wettstein flagged another major feature which cyclists will notice is the ease in combining road bike tours with other activities of interest including walks, culinary and wellness experiences or even historical discoveries within nature surrounds and cities.

“We are very excited that the Tour de France route through Switzerland will not only show off some the country’s most stunning locations, but equally important, encourage visitors and fans to personally experience the country and all that it has to offer.”

It is the third time that Switzerland is hosting part of the Tour de France – the first being in 1982 and second in 1997.

As such, Bern will be celebrating the occasion with a Tour de France party from Sunday to Wednesday. There will be a fan-village, live music, stalls and various festivities throughout the city and along the route.

Click for more information on Tour de France in Switzerland.

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