Sabre makes like OTA with latest flight tool

E-commerce cart concept illustration of young people using mobile gadgets such as tablet and smartphone for online purchasing and ordering goods. Flat guys and women sitting on the ecommerce symbol

Technology provider to the global travel industry, Sabre Corporation, has launched a brand new airfare tool that helps better personalise the shopping experience for consumers.

Launching on Friday at Sabre’s TTX innovation conference in Las Vegas, , the new FareNabber API will empower travel companies, agents and OTAs to create a more bespoke airfare search function.

FareNabber gives developers, OTAs and travel agents the ability to offer travellers their ‘perfect’ flight option by using automated search.

Using the tool allows them to display flight listings faster while enabling more bookings by automatically searching and identifying flight options based on customer preference.

Sabre says travellers exist in a world where technology is regularly used to automate and simplify common tasks, and as a result, consumers expect no less from their travel shopping experiences.

Today’s travellers want to define their preferred trip criteria and be alerted when options that meet their needs become available – rather than spend valuable time monitoring flight options to find the best deal.

Travellers can be notified of preferred flights by selecting their preferences including:

  • Origin and destination
  • Number of passengers
  • Date flexibility, including days of the week
  • Departure time or arrival time window
  • Preferred airlines
  • Maximum acceptable fare per person

“Today, the traveller is at the center of our ecosystem, and the perfect flight is at the core of the travel experience,” said Wade Jones, President of Sabre Travel Network.

“FareNabber empowers the world’s leading OTAs, developers and travel companies to take airfare shopping to the next level through the combined power of data and technology.”

Sabre’s new API capability provides travel companies with a new shopping experience for their tech-savvy customers, and enhances their existing online capabilities to let travellers know the best time to fly and to buy airfare.

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