Experience Co appoints Matthew Vince as the new interim head of marketing

Experience Co appoints Matthew Vince as the new interim head of marketing
Edited by Travel Weekly


    Adventure tourism company Experience Co has appointed Matthew Vince as the new interim head of marketing, until 21 March, 2025, during Brooke Robson’s maternity leave.

    Matthew Vince has more than 15 years of marketing and strategy experience in luxury and adventure travel. He most recently served as Regent Seven Seas Cruises director of marketing in Asia Pacific.

    “The strength of Matt’s proven sales and marketing experience, coupled with his broad travel industry knowledge and contacts, will be a huge asset to Experience Co,” Experience Co CEO John O’Sullivan said. “His passion for the travel industry, strategic mindset, and relationship-building skills will benefit the organisation greatly. We are excited for the journey ahead.”

    As head of marketing, Vince will oversee Experience Co’s global marketing initiatives, including digital marketing, public relations, partnerships, and brand strategy.

    “I feel privileged to join the Experience Co team and have the opportunity to work with the incredible Australia-based adventure tourism products,” he said.

    “I’m excited to work alongside an industry-leading team of marketing professionals who share the same focus, drive and commitment and look forward to building on the strong position that the company currently holds in the market.”

    The Australia-based adventure tourism company offers experiences across Australia and New Zealand. Founded in 1999 in Wollongong, its experiences include tandem skydiving, multi-day adventures, guided walks, island day trips and tours to the Great Barrier Reef, tree rope courses and ziplining.

    Email the Travel Weekly team at traveldesk@travelweekly.com.au

    Experience Co

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