Apparent launches ‘All heart, no hassle’ campaign for Flight Centre’s Corporate Traveller

Apparent launches ‘All heart, no hassle’ campaign for Flight Centre’s Corporate Traveller
Edited by Travel Weekly


    Apparent’s first integrated brand campaign goes live this week for Corporate Traveller, the flagship SME business-to-business brand of Flight Centre Travel Group.

    The campaign features a number of scenarios with playful headlines such as ‘We’re friends with (travel booking) benefits’ and ‘Corporate by name, not by nature’ which gives the campaign a cheekiness and levity that’s hard not to raise a smile (or eyebrow) to.

    “I really wanted to shake things up and it was clear to us that Apparent had deep expertise in B2B and really understood our complex audience segmentation and associated business challenges,” Corporate Traveller head of marketing, Kim Robertson, said.

    “They worked closely with us to push our brand in all the right ways to showcase what makes Corporate Traveller so different from our competitors, in terms of the value and service we provide our customers. We’re delighted with the new campaign and eager to see the campaign results.”

    Phil Smith, Apparent CEO, added: “The agency is delighted to welcome Corporate Traveller and partner with them to reaffirm the brand’s human-centric approach to B2B marketing and business travel. This is a category we’ve got a lot of experience in and we’re looking forward to helping them grow their business and client base.”

    The integrated campaign launches across digital, social and out of home.

    Expect to see more of the campaign when travelling.

    “The Corporate Traveller team really embraced doing something a little bit different, bringing a fresh tone to the business travel category,” Apparent creative director Grace Royall said.

    “The ‘All heart, no hassle’ campaign cheekily demonstrates that whilst the brand may have ‘Corporate’ in its name, Corporate Traveller is anything but; their passion is truly human-centric – helping people, in small to medium businesses, get more value from their travel programs.”

    Rebecca Bragg, acquisition campaign manager, Corporate Traveller, said: “We’re super excited to see this campaign in full flight across Australia, New Zealand and South Africa. It’s been fantastic working with the Apparent team who have been stellar partners throughout the process. As a platform this absolutely has legs to go beyond the initial campaign period, which is great from an ROI perspective. We can’t wait to see where we can take it next.”

    Social media is just one part of the Corporate Traveller campaign.

    Latest News

    • Hotels

    Minor Hotels announces a new luxury Anantara on Bali’s Seseh Beach

    Minor Hotels has signed an agreement to manage a new-build Anantara resort and branded residences on Seseh Beach in Bali, opening in 2027. The news Anantara Dragon Seseh Bali Resort will be the first luxury beachfront resort on Seseh Beach and the third Anantara Hotels & Resorts property in Bali. The Anantara Dragon Seseh Bali […]

    • Aviation

    Solomon Airlines fills Air Vanuatu gap with flights from Port Vila to Auckland

    Solomon Islands’ national carrier will commence direct flights between Port Vila and Auckland from 27 May, using Solomon Airlines aircraft to continue air services linking Vanuatu and New Zealand. Solomon Islands officials together with the Vanuatu Government has worked closely with relevant New Zealand authorities to continue interim flights servicing Auckland from Port Vila. This included […]

    • Aviation

    Board Air Canada in Sydney’s CBD via a sleek Light Rail

    Visitors flocking to Vivid Sydney will glide through the CBD in the newest addition to the Air Canada fleet – a sleek Light Rail tram wrapped in the airline’s unique livery. The Air Canada-themed tram is part of a new marketing campaign designed to put Air Canada in lights during the Vivid Sydney festival (25 […]

    • Cruise
    • News

    Carnival Splendor to the rescue of Aussies and Kiwis left stranded in Vanuatu

    Carnival Cruise Line’s Carnival Splendor has come to the aid of a group left stranded in Vanuatu, following the collapse of Air Vanuatu. The group, eight Australians and one New Zealander, were visiting the island of Santo when Air Vanuatu cancelled all flights, leaving them without a way home. Carnival Cruise Line responded by offering […]

    • Hotels

    QT Singapore set to open in heritage Eastern Extension Telegraph building

    Bookings open today for QT Singapore, in the historic former Eastern Extension Telegraph building along Robinson Road, the first property from QT Hotels & Resorts to open outside Australian and New Zealand. Previously Accor’s So Singapore, then the Hotel Telegraph, QT Singapore will officially launch on September 16 and will feature 134 rooms, ranging in […]

    • Hotels
    • News

    Minor Hotels’ Anantara group reimagines the brand as its portfolio surpasses 50 properties

    Anantara Hotels & Resorts is marking a significant milestone with a reimagined brand identity as recent openings across Europe, Middle East and Asia have propelled the brand portfolio beyond 50 properties. Part of the Minor Hotels group, the Anantara visual refresh takes an elegant, pared-back approach that enables each hotel’s unique character to shine – […]