Jetstar and Qantas perception ratings soar following Bonza’s implosion

This image is of a Jetstar Airbus A320 departing Brisbane International Airport runway 19L. Jetstar Airways Pty Ltd, operating as Jetstar, is an Australian low-cost airline (self-described as
Edited by Travel Weekly


    Low-cost carrier Bonza Aviation recently entered voluntary administration, after it abruptly cancelled all its flights, leaving passengers stranded at airports in the Sunshine Coast, Gold Coast, Melbourne and Avalon.

    Shortly after, Virgin Australia and Qantas (along with its low-cost arm Jetstar) offered to fly affected passengers to their destinations at no additional cost where seats were available.

    But to what extent has consumer perception towards major low-cost and full-service airlines in Australia changed in the immediate aftermath of Bonza’s sudden grounding?

    Latest data from YouGov BrandIndex suggests that most consumers are aware about the suspension of Bonza’s services. The Queensland-based carrier’s Buzz score (which measures whether consumers have heard more positive or negative things about a brand in the past two weeks) plunged around 16 points from 4.2 on Apr 1 to -12.1 by May 8 – entering negative territory a day after it suspended services on Apr 30, indicating that consumers heard more negative than positive things about the airline.

    Apart from Scoot (the low-cost arm of Singapore Airlines) – which also inched downwards from 0.9 on Apr 1 to -0.1 by May 8 – other major airlines operating in Australia either saw improvements or largely maintained their buzz scores over the same period.

    Jetstar and Qantas, which had negative buzz scores at the start of April, saw the largest jumps of 6.6 points (-2.4 on Apr 1 to 4.2 on May 8) and 5.6 points (-0.6 on Apr 1 to 5.0 on May 8) respectively, while Virgin Australia and AirAsia saw slight increases of 1.7 (12.7 on Apr 1 to 14.4 on May 8) and 1.0 (0.1 on Apr 1 to 2.1 on May 8) respectively.

    Bonza’s Recommendation score (which tracks how likely consumers are to recommend or advise others to avoid a brand) took a similar dive, from 3.2 on Apr 1 to -7.9 by May 8, while Scoot and AirAsia saw their scores dip by 1.5 and 0.6 points over the same period.

    In contrast, the number of Aussies who would recommend Jetstar, Qantas and Virgin have grown. Jetstar saw the largest improvement of 7.2 points, from 5.1 on Apr 1 to 2.1 by May 8. But Virgin Australia which saw a smaller improvement of 2.6 points, from 26 on Apr 1 to 28.6 by May 8, remains by far the most recommended carrier of the list.

    However, when Aussies were asked about the airlines they would personally consider flying with on their next trip, Scoot remains the least favoured airline on the list (4.6 per cent on May 8) – since the start of April through Bonza’s suspension just before May – followed by Bonza (6.5 per cent on May 8).

    Both low-cost carriers also saw their Consideration scores dip over the period.

    On the other hand, consideration for Qantas saw the largest improvement of 7.7 percentage points
    over the period – from 29.5 per cent on Apr 1 to 37.2 per cent by May 8 – and leads the other carriers on this list as of early May. Virgin Australia, previously the most considered of the pack in early April, is now
    in second place (34.8 per cent), followed by Jetstar (24.8 per cent).

    Latest News

    • Hotels

    Minor Hotels announces a new luxury Anantara on Bali’s Seseh Beach

    Minor Hotels has signed an agreement to manage a new-build Anantara resort and branded residences on Seseh Beach in Bali, opening in 2027. The news Anantara Dragon Seseh Bali Resort will be the first luxury beachfront resort on Seseh Beach and the third Anantara Hotels & Resorts property in Bali. The Anantara Dragon Seseh Bali […]

    • Aviation

    Solomon Airlines fills Air Vanuatu gap with flights from Port Vila to Auckland

    Solomon Islands’ national carrier will commence direct flights between Port Vila and Auckland from 27 May, using Solomon Airlines aircraft to continue air services linking Vanuatu and New Zealand. Solomon Islands officials together with the Vanuatu Government has worked closely with relevant New Zealand authorities to continue interim flights servicing Auckland from Port Vila. This included […]

    • Aviation

    Board Air Canada in Sydney’s CBD via a sleek Light Rail

    Visitors flocking to Vivid Sydney will glide through the CBD in the newest addition to the Air Canada fleet – a sleek Light Rail tram wrapped in the airline’s unique livery. The Air Canada-themed tram is part of a new marketing campaign designed to put Air Canada in lights during the Vivid Sydney festival (25 […]

    • Cruise
    • News

    Carnival Splendor to the rescue of Aussies and Kiwis left stranded in Vanuatu

    Carnival Cruise Line’s Carnival Splendor has come to the aid of a group left stranded in Vanuatu, following the collapse of Air Vanuatu. The group, eight Australians and one New Zealander, were visiting the island of Santo when Air Vanuatu cancelled all flights, leaving them without a way home. Carnival Cruise Line responded by offering […]

    • Hotels

    QT Singapore set to open in heritage Eastern Extension Telegraph building

    Bookings open today for QT Singapore, in the historic former Eastern Extension Telegraph building along Robinson Road, the first property from QT Hotels & Resorts to open outside Australian and New Zealand. Previously Accor’s So Singapore, then the Hotel Telegraph, QT Singapore will officially launch on September 16 and will feature 134 rooms, ranging in […]

    • Hotels
    • News

    Minor Hotels’ Anantara group reimagines the brand as its portfolio surpasses 50 properties

    Anantara Hotels & Resorts is marking a significant milestone with a reimagined brand identity as recent openings across Europe, Middle East and Asia have propelled the brand portfolio beyond 50 properties. Part of the Minor Hotels group, the Anantara visual refresh takes an elegant, pared-back approach that enables each hotel’s unique character to shine – […]