Fiji reports “unparalleled” visitor growth in 2015
A record number of visitors arrived in Fiji in 2015 with the country’s tourism board attributing the growth to “genuine collaboration” among industry stakeholders and an “enabling” economic environment.
The year saw 754,835 visitors arrive in the destination, representing growth of 9% on 2014 which held the previous record. The final result shows that Fiji exceeded its target for the year of 714,000 visitors.
Tourism Fiji executive chairman Truman Bradley described 2015 as a “milestone year” for the country’s tourism industry.
The growth of the industry is unparalleled. We have well and truly surpassed all expectations and we should all be proud of it,” he said.
“Tourism Fiji is ardently supporting the industry to continue to raise the bar.”
Bradley acknowledged the efforts of the Fijian Government, along with the “hard work and dedication” of all stakeholders involved, stressing that the drive to lure more visitors to the country will continue.
“Tourism Fiji will continue to strategically market and brand destination Fiji by working with industry partners to maintain this positive trend,” he said.
“The increase of existing routes seat capacity to our short haul markets and the inclusion of new routes by Fiji Airways such as Singapore and San Francisco provides us the much needed boost to contribute significantly to our 2016 visitor arrival targets.”
Australia retained its position as Fiji’s most significant international market, contributing 367,273 visitors which made up 48.7% of total arrivals. New Zealand followed with 138,537, accounting for 18.4%.
Image credit: iStock
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