Travel Corporation acquires Adventure World

Travel Corporation acquires Adventure World
By admin


The Travel Corporation will acquire Adventure World as part of a new strategic alliance with NRMA, with Contiki Australia managing director Fiona Hunt to take on the top role at the wholesaler.

Under the deal, TTC has committed to invest in Adventure World with its plan to grow the brand’s market share in the local market, with the international launch of the brand in its longer term plan.

Financial details of the acquisition were not disclosed.

Meanwhile, NRMA, which has struggled to make its wholesale travel ventures work, will focus on its retail arm with chief executive Tony Stuart describing it as “of critical importance”.

“The strategic partnership between NRMA Travel and TTC will also enable NRMA to develop a range of member-special travel packages,” he said. “We believe exciting times lie ahead for Australia’s tourism industry and today’s announcement will ensure we continue to be a significant and committed player in travel.”

The acquisition of Adventure World and its subsidiary brands Creative Cruising, Coral Seas Travel, Value Tours – Ski New Zealand and iCruise New Zealand will take effect on November 1. All employees will be retained with the offices in Sydney and Auckland to continue operating as usual.

“The opportunities arising from The Travel Corporation and NRMA undertaking this marketing partnership are extremely significant for all of our team, NRMA’s members, customers and industry partners, with this collaborative endeavour existing only to serve all stakeholders better,” TTC Australia chief executive John  Weeks said.

“We are also delighted to welcome everyone at Adventure World into the TTC family and look forward to celebrating continued success with Fiona and her new team.”

Hunt welcomed the opportunity to lead the company, with “evolution” on the cards.

“Not only will we be investing in this company on a local level, we will also be looking to grow the brand to become a global entity as an undisputed expert in the soft adventure arena.”

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