Tourism Australia and BA team up for emotional new campaign

Tourism Australia and BA team up for emotional new campaign
By admin


A new tourism push masterminded by Tourism Australia and British Airways aims to inspire reunions between the thousands of Brits living in Australia and their family and friends back in the UK.

The Visit Soon campaign features a short-film that tells the real life story of Esme Rowling, the eight-year-old daughter of English parents, now living in Bondi.

The film details Esme’s life in Australia, and how she misses her grandparents in England. It then jumps back to the UK, where Esme’s grandparents are watching the film, and captures their reaction when they realise their granddaughter is the star.

Their surprise continues when they realise they are being flown to Australia to be reunited, courtesy of British Airways and Tourism Australia.

Visiting Friends and Relatives (VFR) represents a large and valuable market, according to Tourism Australia's regional general manager for the UK, Denise von Wald. With the UK economy recovering, now is the perfect time to launch the campaign, she added.

“We’re delighted to be working with British Airways on this campaign which encourages people living in Australia to invite their UK based friends and family to experience our unique Aussie lifestyle and incredible tourism experiences."

The tagline Australia has everything…except you is being used to support the campaign.

Check out the video below, and follow Esme’s full story and Aussie destination footage here.

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