New Empire State Building experience to give visitors a lift (to the 86th floor)

New Empire State Building experience to give visitors a lift (to the 86th floor)

The Empire State Building has announced a brand-new sunrise experience in partnership with the Starbucks Reserve Empire State Building.

The Starbucks Reserve Sunrise Experience series will kick off 1 April with an early-morning arrival to take in the sunrise from the iconic 86th Floor Observatory, as well as complimentary Starbucks Reserve Empire State Building Microblend Coffee and a specially selected assortment of artisanal Princi pastries, exclusively by Starbucks Reserve.

“The sunrise experience at the ‘World’s Most Famous Building’ is an unforgettable bucket list experience, made all the more special with our great Starbucks Reserve partners. The sight of daybreak over New York City from the centre of it all is just extraordinary,” said Anthony E. Malkin, chairman, president, and CEO of Empire State Realty Trust.

The exclusive Empire State Building Starbucks Reserve Sunrise Experience is offered every Saturday from 1 April with extremely limited capacity.

A reservation is required for the unique opportunity to begin the day on the building’s open-air 86th Floor Observatory. After sunrise, guests have pre-opening access to the Empire State Building’s immersive museum that chronicles the building’s history from construction to its current place in pop culture.

“We are excited to partner with the Empire State Building to provide a unique experience for our customers and guests to enjoy our exquisite Starbucks Reserve Empire State Building Microblend Coffee and Princi pastries while they take in the iconic New York skyline at sunrise,” said Dominic Alessandrini, director of the Starbucks Reserve Empire State Building store.

The three-floor Starbucks Reserve store at the base of the Empire State Building offers new, exclusive experiences such as hands-on coffee workshops, guided tasting flights, and an extended artisan menu of new Princi food only available at this location.

The Empire State Building’s world-famous Observatory Experience recently underwent a US$165 million reimagination that features an interactive museum with nine galleries, brand-new host uniforms, and iconic Observatories on the 86th and 102nd Floors.

The Observatory Experience was recently named the number one attraction in the U.S. – and third in the world – in Tripadvisor’s 2022 Travelers’ Choice Best of the Best.

Latest News

  • Technology

Aeronology accepted into Virtuoso network as travel-tech company continues to thrive

Aeronology has announced a wide-reaching technology and services provider agreement with Virtuoso, the global network specialising in luxury and experiential travel. The Melbourne-based company provides travel agents with a modern “full service” point-of-sale travel booking platform and was named one of the Hot Top 25 Travel Start-Up’s 2023 by Phocuswire. Virtuoso advisers will have access […]

  • Products

From Castle Hill to Paris, local wellness cosmetics brand makes good in world’s best hotels

Subtle Energies, a little-known Sydney wellness cosmetics brand with its home base in Castle Hill, is now on the shelves of iconic shopping centre, Le Bon Marché, in Paris. The home-grown, locally-made Australian brand, which offers a range of products in aromatherapy, skincare and wellness, was started more than three decades ago, in 1993, by […]

  • Cruise

Ponant’s $2500 flight credit reward for polar expeditions booked by ANZ travellers

Ponant is launching an exclusive offer for Australian and New Zealand travellers, offering flight credits of up to $2500pp across 24 luxury polar expeditions in 2025/26. Aussies and Kiwis will benefit from Ponant’s flight credit offer, when used towards international airfare (conditions apply) when booking their polar expedition and flights. The offer is valid until […]