Jessica Alba and Zac Efron lampoon romcoms in duo’s latest ad for Dubai Tourism

Jessica Alba and Zac Efron lampoon romcoms in duo’s latest ad for Dubai Tourism

Hollywood A-listers Jessica Alba and Zac Efron have returned for another instalment of Dubai Tourism’s latest campaign, and this time around, it’s cheesy romcoms getting the spoof treatment.

This first instalment of the campaign was released last week and was a surprisingly violent ode to James Bond movies.

The campaign’s the work of London advertising agency Mother, with a reported six ads in total and all shot by Aussie director Craig Gillespie.

In this second instalment, we see Alba and Efron suffer a holiday bag mix-up (arguably not a great way to pitch a tourism destination).

However, the whole thing is saved by the stunning scenery and locations, the impossible attractiveness of its two stars and the fantastic camera work from Gillespie.

Check out the colourful fun below:

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