Destinations

Jessica Alba and Zac Efron star in action-packed, hyperviolent ad for Dubai Tourism

Dubai Tourism has enlisted some serious A-list clout and added some serious violence in a new, out-of-character campaign to attract visitors to the Gulf State.

The campaign’s called ‘A Five-Star Mission’ and stars none other than the way-too-attractive duo of Jessica Alba and frequent Byron Bay visitor Zac Efron.

The big-budget and surprisingly violent ad plays out like a wannabe James Bond movie, and was directed by Aussie Craig Gillespie, whose film credits include Fright Night, Cruella and I, Tonya.

The first in a series of six ads has just dropped (check out the debut below), with the ensuing five to be released over the next fortnight.

 

You can also take a behind-the-scenes look at how the action-packed ad came together below.

 

Commenting on the work, Chris Gallery of advertising agency Mother, said: “Dubai is a destination like no other. Our challenge was to create a campaign which allowed every aspect of it to shine.

“There isn’t a single piece of content able to convey everything that Dubai has to offer. Our solution, the Dubai Presents platform, is hard-wired to be flexible in showcasing Dubai as the ultimate destination.”

Gillespie added: “Capturing this all in five days was a logistical challenge, similar to what it must feel like to be in an organised whirlwind.

“Thankfully, Dubai’s blessed with a litany of great locations to use as a backdrop. Together with our leading actors, it made a shoot I’m unlikely to forget in a while.”



SEE WHAT PEOPLE ARE SAYING

Leave a Reply

Events

Collette wraps up its first travel forum in two years

The tour operator hosted top sellers, partners, key travel players and media friends (that’s us!) for poolside shenanigans in sunny Cairns.

Share

CommentComments

Wholesalers

“Travel is the great educator”: Collette CEO Dan Sullivan on why we need travel now more than ever

We spent the past few days sipping mojitos by the pool in Cairns… Oh, and attending Collette’s travel forum! Here’s proof we were listening.

Share

CommentComments

Travel Agents

“It’s our shout”: Flight Centre is giving away free holidays!

The travel giant is giving away 40 holidays to celebrate its 40th Birthday! Nobody tell them that it’s usually the other way around…

Share

CommentComments

Hotels

QT Newcastle signature restaurant and bar revealed!

It might seem like we’re calling Newcastle a ‘cutie’ but rest assured, our cutest NSW city award still goes to Griffith.

Share

CommentComments

Events

Australian Tourism Exchange 2022 concluded and next year’s location revealed!

The rumours are that next year’s event will have twice as many arancini balls and half the day will be dedicated to playing Mario Kart. Bear in mind our source for this was a 6 year old boy…

Share

CommentComments

Destinations

Japan gets closer to reopening its border with experimental group tours

Don’t worry, the fact that the tours are operating is what makes them experimental. You won’t have to remember your high school science skills for a trip to Japan (at least we don’t think so).

Share

CommentComments

Travel Agents

Do you want to explore South Australia? Complete a few training modules for your chance at a famil!

The team at South Australian Tourism Commission has your next holiday sorted with a famil offering for travel agents and product managers.

Share

CommentComments

Tourism

ATEC tickled pink with Labor Party tourism funding promise

As professional journalists, we at Travel Weekly remain completely unbiased when it comes to political matters. However, we’re just going to leave this here…

Share

CommentComments

Tourism

“The time is right”: industry legend, Barry Mayo, retires after 60+ years in travel

We think we speak for everyone when we say we can’t imagine an Australian travel industry without this industry stalwart!

Share

CommentComments

Tourism

Tourism Western Australia partners with AAT Kings and showcases WA wildlife to Sydney

Rumours are that part of the collaboration deal is that the AAT execs all get free camel rides whenever they want, which we completely understand.

Share

CommentComments

Cruise

Humans of Antarctica

Travel Weekly joined Aurora Expeditions for an Antarctic circle expedition and met some amazing travellers who waited over two years for the adventure.

Share

CommentComments

Travel Agents

Flight Centre scores whopping government contract

Work for Flight Centre? Your tax dollars could now be contributing to your own salary, according to our vague understanding of the ATO.

Share

CommentComments