New six-star hotel for Barossa Valley winery to open in 2022

A $50 million six-star luxury hotel and day spa at Seppeltsfield winery is being proposed for a 2022 open, in a bid to become a national icon for tourism in Australia.

The new 12-storey hotel, named after wine innovator Oscar Benno Sepelt, would make Seppeltsfield one of the world’s top five wineries, according to developers and the winery’s owner.

“Oscar will complete the grand vision of our tourism master plan for Seppeltsfield to become the most desirable epicurean destination for tourists worldwide,” Seppeltsfield owner and executive chairman Warren Randall said.

“We wanted to create a national icon for South Australia – a Sydney Opera House for the Barossa.

“In 2019, Seppeltsfield was judged as one of the top 50 vineyards in the world.

“The addition of this luxury hotel will elevate Seppeltsfield to one of the top five vineyards in the world, in turn lifting Australia’s international wine reputation,” he said.

According to the developers of the property, Oscar is set to attract new markets to the region and drive growth in domestic and international visitors, while creating an additional 363 construction jobs and 350 ongoing jobs for the region once operational.

The developers are also said to be “supremely confident” that robust levels of tourism would have returned to the region by the hotel’s projected open date, following a predicted overcoming of COVID-19, which the industry is battling in the present.

Located in the Barossa region of South Australia, the Oscar Seppeltsfield winery will be positioned in the middle of Seppeltsfield winery’s Great Terraced Vineyard and a short walk from the world-class Seppeltsfield tourism village.

Among the fixtures of the property will be around 70 rooms, including suites and penthouses, with a private balcony for every room, and a sky bar on the top level with 360-degree views of the Barossa Valley.

Additionally, the ground floor will offer a wellness day spa, including private entry to a relaxation space and infinity pool.

The hotel will also offer a world-class restaurant, private dining room and boardroom. A tender process will be soon undertaken to choose the luxury hotel operator led by Hotellerie.

The proposed build comes in response to a gap in the market identified from research commissioned by the South Australian Tourism Commission, which found that high-end, luxury visitors to South Australia had little options if they wanted to stay in the state.

According to Seppeltsfield, direct tourism expenditure as a result of the hotel is expected to be $19 million per year or $86 million over the first five years.

Moreover, tourism visitor numbers are estimated at 147,166 over the first five years, with the hotel completion date set for early 2022.

Featured image: Oscar Seppeltsfield (Vimeo/Seppeltsfield)

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