Visit Britain launches ‘I Travel For…’ campaign

Visit Britain launches ‘I Travel For…’ campaign

Visit Britain has launched a new marketing campaign geared around the open-ended ‘I Travel For…’ strapline.

The campaign was broadcast to more than 100 members of the travel industry at Archie Bros Electric Circus.

This venue was used to shine a light on the quirky experiences Britain has on offer.

It also represents the 250-year history of the circus in Britain.

The campaign uses short films and story-telling to showcase unexpected experiences and less-explored destinations in Britain, alongside its globally renowned and iconic landmarks.

“Tourism is one of the UK’s most valuable export industries, and is a fiercely competitive global industry.”

“We are seizing the opportunity in 2018 to showcase that Britain is bursting with fun activities, adventure and wonderfully unexpected experiences to come and discover all year round,” VisitBritain Chief Executive Sally Balcombe said.

“Australia is an extremely important market for VisitBritain; a billion-pound market and our fourth most valuable.”

“We want to build on the growth we have seen in visits from Australia so far in 2017 and invite more Aussies to Find Your Great Britain this year,” VisitBritain Director Asia Pacific, Middle East, Africa Tricia Warwick said.

“From Britain’s exciting and contemporary culture and living history to the vibrancy of its cool cities, from thrill-seeking adventures in stunning countrysides to its local food and drink experiences, I Travel For… wants to inspire visitors from Australia to book a trip right now,” Warwick said.

VisitBritain is working with commercial partners in Australia including Flight Centre and Etihad.

The latest statistics show that there has been strong growth in visits from Australia to the UK.

There were 876,000 visits from Australia to the UK from January to September 2017, up 11 per cent compared to the same period the previous year.

Visitors from Australia spent £956 million in the UK during this period, up 12 per cent compared to the same period in 2016.

Latest News

  • Cruise
  • News

Search underway for missing cruiser of Sydney Heads

Carnival Cruise Lines have confirmed a search is underway for a passenger who went overboard P&O Cruises Pacific Adventure about 20 kilometres off Sydney Heads this morning. Pacific Adventure was due to dock at Sydney Harbour at 6am this morning but is now searching the waters after a man went overboard around 4:15am. One passenger told 2GB […]

  • Partner Content

Wendy Wu Tours ‘Wonderlust Sale’ offers the wonders of the world for less

Wendy Wu Tours opens the month of May with some very special deals across its most sought-after destinations. From Japan, China and South Korea to Southeast Asia, Central Asia and across India and Latin America, the ‘Wonderlust Sale’ sees all destinations on sale.  The ‘Wonderlust Sale’ is an offer too good to resist with incredible […]

Partner Content

by Travel Weekly

Travel Weekly
  • Technology

Booking.com launches AI Trip Planner in Australia and New Zealand

Booking.com has announced its AI Trip Planner (Beta) is now available for travellers in Australia and New Zealand, the first markets to launch in Asia Pacific. Until now, AI Trip Planner was only available for US and UK travellers after it was launched in the Booking.com app in June last year. Built using Booking.com’s existing […]

  • Products

Embrace the journey: Traversing the world with the Shokz OpenRun

If you’ve been on the wrong side of a final call in the airport, or missed the stop on rail journey, it might be time to invest in a pair of Shokz OpenRun headphones. Originally marketed as headphones for fitness fanatics, runners or cyclists with a keen to steer clear of a prang with a car, […]

  • Tour Operators
  • Tourism

TTC: Deals are driving up demand for September trips

The latest market research from TTC Tour Brands shows interest in international leisure travel remains high for 2024, with 77 per cent of Australians over 18 still planning trips this year. Notably, 28 per cent of those travellers are eyeing September for their journeys. Europe continues to be the most popular destination, with 68 per […]

  • Aviation

Qantas ‘working urgently’ to fix app data leak

Qantas is looking into customer reports that passengers have this morning been able to access other passengers’ personal information on the airlines app. X user Lachlan posted that he was able log into different accounts every time he opened the app. My @Qantas app logs me in to a different person each time I open […]