‘Plan A Cruise Month’ results are in

The ‘Plan A Cruise Month’ by Cruise Lines International Association (CLIA) Australasia has been heralded a success by organisers.

The campaign aimed to make the month-long promotion the largest local cruise campaign ever, and it was supported by over thousands of Australian and New Zealand agents. The CLIA local websites received their strongest visitor numbers ever with the Cruise Month pages receiving thousands of hits during October.

“We hoped that our great prize pool would act as an incentive for agents to get involved in Plan A Cruise Month and the results have exceeded our expectations. With so much buzz in member agencies and widespread exposure across social media and in the press, it’s safe to say that ‘Plan A Cruise Month’ has well and truly surpassed its goal of raising consumer awareness of cruising and promoting CLIA agent members as cruise experts,” CLIA Australasia Commercial Director, Brett Jardine said.

CLIA agent members who made a deposited cruise booking during October went in the draw to win a prize including a selection of cruises and champagne.

The final two major winners were Rochelle Clarke from Dreamlines Australia, who chose the prize to go on a Royal Caribbean cruise, and the team from The Travel Studio on the Gold Coast, who are joining a two-night voyage on Cunard’s Queen Mary 2.

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A social media promotion was also launched and travel agents took to Facebook, Instagram and twitter with hundreds of posts with #cruisemonth to promote their agency and cruise product.

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Prizes were up for grabs for the best social media efforts, and Nicole King Ballarat Holiday Cruise Centre, and Ballina Cruise and Travel knocked the top spots. Both agencies were awarded $1000 in marketing funds.

“We think ‘Plan a Cruise Month’ is a fantastic initiative to enlighten travellers on all the benefits and value to cruising. It has helped us reconnect with past cruisers and has enticed others to try cruising for the first time,” Ballina Cruise and Travel Manager Heather Horley said.

Reflecting the growth of the cruise industry worldwide, ‘Plan A Cruise Month’ replaced the shorter annual Cruise Week promotion and was rolled out by all CLIA offices around the world for the first time this year.

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Email the Travel Weekly team at traveldesk@travelweekly.com.au

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