Qatar Airways unveils new brand campaign

Qatar Airways unveils new brand campaign
By admin


Qatar Airways has embarked on a “new and fresh” direction, with a new global brand campaign and tagline designed to portray its “evolution”.

The Doha-based airline unveiled the new Going Places Together positioning at a press conference in New York on Thursday.

The campaign focuses on the idea of “achieving great things together” in a variety of contexts ranging from work, family and adventure.

“Today’s brand launch highlights a new era in our airline’s journey,” chief executive Akbar Al Baker said.

“Whilst it’s true that we are taking more people on more aircraft to more destinations as we continue to grow, we also recognise that travel itself has changed; it has become a process of enrichment, of self-discovery, of life-changing moments and fulfilling ambitions.

“We hope that our new campaign will inspire more people to embark on their own personal journey, exploring new places and opportunities, together with their friends, family or colleagues.”

At the centre of the campaign is the concept of the airline connecting people “both physically and emotionally” with the 153 places in Qatar’s global network which are connected by its 173 aircraft.

The campaign captures the essence of the Qatar brand, according to vice president marketing and corporate communications Salam Al Shawa.

“It also reflects our aims for the future, the ambition we have for our airline is the same ambition our passengers have for their own lives. We intend to achieve great things, and we want to be part of your journey as well,” he said.

The airline this week also celebrated six years of Australian operations. It commenced direct services to Melbourne in 2009, followed by the addition of daily flights to Perth in 2012. It will add Sydney and Adelaide to its network on March 2 and May 3 respectively.

Watch the new TVC here:

 

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