JNTO celebrates Lonely Planet success

JNTO celebrates Lonely Planet success

The Japan National Tourism Organization (JNTO) has toasted the country’s recent elevation to second spot on Lonely Planet’s Top 10 Countries list for 2016, hosting trade and media partners at Sydney’s Toku restaurant last night.

Although pipped by Botswana for top spot on the list, the second place finish is a coup for the nation, which is already riding high on a wave of outbound Australian tourist visitors.

The event saw Lonely Planet staff explaining their rationale for the selections, outlining a process that occurs free of lobbying from marketers and tourist boards. JNTO media & marketing assistant manager Melissa Ong also briefed media on the organisation’s new e-learning program for travel agents.

The program will run in line with a partnership with creative agency Circul8, who will produce JNTO’s digital marketing strategy from the start of next year. The partnership includes a mobile responsive website, eDMs, social media strategy, and campaign roll out.

“We are really proud that the global publication Lonely Planet has selected Japan as the number 2 country to visit in 2016. We are also thankful for the ongoing support of travel agents who directly inspire Australians to travel to our country. JNTO Sydney has some exciting projects coming up early next year including launching our new website with a new e-learning program for travel agents,” JNTO executive director Mariko Tatsumi said.

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