Who the hell is Adam Ferrier?

He’s a trailblazer in consumer psychology but he got his start in criminal psychology.

Slightly sinister? He used his study of the dark side to channel the bright side of consumers wants and need, and at one stage was a professional cool hunter.

Oh, and he’s also a speaker at the upcoming Travel DAZE forum thingy we keep banging on about!

Sound impressive? That’s because it is.

Adam Ferrier is a Consumer Psychologist and the Global Chief Strategy Officer / Partner at independent agency Cummins & Partners.

Adam worked in maximum-security prisons and private practice, before making the natural move to marketing consultancy, working for Added Value. Here Adam switched his interest from understanding criminal behaviour to consumer behaviour.

He completed his Clinical Psychology Thesis in ‘Identifying the underlying constructs of cool people’, and for a short while was a global cool hunter.

Continuing the slide from the moral high-ground Adam joined ad agency, Saatchi & Saatchi, before starting Naked Communications Asia Pacific in 2004. Naked grew to be one of the most successful agencies in Australia, and was later sold. During this time the Adam’s work received many accolades, winning at top award shows such as Cannes Lions, The Effies, Clio, ADMA, AMIA and LIA. Further Adam’s ‘Overstay Checkout’ idea for Art Series Hotel won the Global WARC Innovation award 2013, he also won the Cannes Chimera in 2014 for ‘The Act Button’.

Adam is a regular commentator on consumer behaviour on TV (including being a regular panelist on the Gruen series) and has a weekly national segment on radio station KIIS. His book ‘The Advertising Effect: How to Change Behaviour’ was published (Oxford University Press) in 2014.

In the ‘we don’t quite know where this fits on a bio section’, Adam was:

i) West Australian State Under 12 Chess Champion, ii) inventor of ‘The Analyst’ a board game selling well in the Benelux countries, and iii) is the interactive host of the ‘Power and Influence’ exhibit at the Museum Of Australian Democracy Eureka (M.A.D.E).

So what are you still waiting for? The apocalypse is upon us!

TRAVEL DAZE IS HANDS DOWN THE MOST INFLUENTIAL FORUM FOR THE AUSTRALIAN TRAVEL INDUSTRY.

It’s as simple as that.

You can BUY TICKETS here.

You can check out the entire selection of SPEAKERS here.

And for MORE INFO and the CONTACTS, click those bad boys right there.

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Email the Travel Weekly team at traveldesk@travelweekly.com.au

ADAM FERRIER DAZE travel