Shangri-La makes virtual sales push
With virtual reality widely touted as the next big thing, Shangri-La Hotels and Resorts has made a significant investment in the new technology, harnessing its power to drive sales.
The group has rolled out Samsung Gear VR headsets across all of its global sales offices and produced 360-degree videos for more than a quarter of its 94 hotels and resorts. Its plan is to create the immersive videos for almost half of its portfolio by January, with the remainder to be completed in 2016.
Nearly half of the hotel portfolio will have VR videos available by January, with full roll out to be completed in 2016.
“Shangri-La is investing significantly in technology and the future of travel content, which is why we are embracing virtual reality on this scale,” chief marketing officer Steven Taylor said.
“VR is a revolutionary new sales tool. The technology has evolved so that it is now affordable, light and portable; virtual reality is on the cusp of becoming more mainstream.”
The Gear VR headsets, powered by Oculus, will be used at tradeshows, industry events and sales meetings to enable agents to virtually experience Shangri-La hotels and destinations around the world.
Agents can in turn share the 360-degree videos with their customers via a link and viewed either one 360-degree video player or a VR headset.
“Travel experts play a critical role in their fields and the traveller’s decision-making process. This is why our first VR efforts are focused on them,” Taylor continued.
“Their clients depend on them to ensure holidays, business trips and meetings are enjoyable and effective. Shangri-La’s VR experiences will enhance their knowledge about our hotels and their ability to sell with confidence to their clients.”
Fascinating technological advances will be a major topic at Travel DAZE with Natan Anderson of Start VR on hand to tackle the topic of virtual reality. So don’t miss your chance to stay ahead of the curve – read more and buy tickets here.
Email the Travel Weekly team at traveldesk@travelweekly.com.au
hotels oculus shangri-la technology virtual realityLatest News
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