Insider Journeys: six months on
Insider Journeys has emerged from its first six months as a fresh faced brand with a truckload of experience.
They left Travel Indochina behind in February 2015 and launched a complete rebrand to focus on imagining stories and going deeper into experiences.
And at the other end of the first tunnel, the brand has emerged with tangible results.
The company’s Small Group Journey forward sales revenue and passenger numbers are both up over 10% year on year, while results have been particularly strong for destinations for which a new brochure has been released:
- Japan sales are up 69% year on year since the brochure was released in April 2015;
- India sales are up 109% year on year since the brochure was released in August 2015.
Insider Journeys managing director, Paul Hole, is uplifted by the results, and attributes the strong showing to better connecting with what travellers want.
“It’s about seeing stories that inspire travellers” Hole told trade media at a briefing last night.
“It’s not about ticking off the bucket list anymore; it’s about meeting people and telling stories.”
“Today it’s not about the photograph of the Buddhist temple, it’s about meeting the monks of that temple, it’s about the exchange that our travellers have with those monks, it’s about the insights that they take away from that meeting. That’s what’s important to them.
“Experiential travel is not just a trend. Our customers are telling us that it is the future of travel and it’s booming.
“I’m extremely proud of our results to date since the rebranding. Such a significant rebrand can result in a significant dip in awareness and sales. We have defied this trend and delivered strong returns in the first six months since introducing Insider Journeys to the market.”
A recent travel survey has also shown the travel agents are also relating well to the brand change.
88% of travel agents reported being aware of the rebrand, 95% were able to identify Insider Journeys’ key travel style, nominating Small Group Journeys, while 70% reported a likelihood to use Insider Journeys for their next Asia booking.
Likewise consumers have rated Insider Journeys well, with 97% indicating they would travel with Insider Journeys again in reviews collected by the independent review company Reevoo.
But Insider Journeys isn’t resting on its laurels, instead making sure they stay ahead of the curve.
“It’s not about putting a new lick of paint on it,” general manager, customer experience and marketing Joe Ponte told trade last night, adding that on top of new products, staff and BDM training has been reorganised to make sure they reflect the brand message.
“This is not a brand evolution, but a revolution.”
Ponte described the fresh brochures being unveiled as “easy for agents and customers to understand,” and said the new products take “small group touring and smash it together with river cruising.”
Along with several new itineraries in the latest portfolio of Small Group Journeys for 2016, there was also the introduction of a new product style combining small boat river cruising and small group journeys into one product offering, the comprehensive guide provides the insider knowledge on small group journey travel in Asia.
The first such offering is its ‘Mekong & Beyond’ small group journey, which combines a complete river cruise and land tour for a 16 day two country exploration through Cambodia and Vietnam that includes 7 nights’ hotel accommodation and 8 nights’ cruising.
The 2015-17 Asian River Cruising brochure features itineraries across Vietnam, Cambodia, Laos, Burma, India, and China, the most comprehensive cruising brochure yet, which also includes information on three new river cruise ships, the Mekong Eyes, Pandaw, and RV Anawrohta, operating on more than 25 river cruises.
The beautifully crafted ‘Pandaw’ ships have also been introduced into the Insider Journeys stable and their new itineraries include:
- A 15 day The Mekong: From Laos to China river cruise on the mighty upper Mekong River, from Vientiane to tropical Xishuangbanna in southern Yunnan, China, with an overland side trip to Burma.
From $11,932 (AUD) per person twin share.
- An 11 day Red River Vietnam river cruise on the Red River Delta cruising into Ha Long Bay. The RV Angkor Pandaw sets sail from Hanoi on a round-trip adventure that includes scenic national parks, historic villages and hilltribe communities.
From $4,618 (AUD) per person twin share.
“We’ve continued to expand our river cruise offerings to keep up with travellers’ seemingly insatiable appetite for new experiences along Asia’s fascinating main rivers,” Hole added.
“Increasingly, passengers are discovering how river cruising throughout Asia provides a unique opportunity to gain greater access and deeper insights into a way of life that has remained relatively unchanged.”
“I don’t think of us being in the travel industry. I think of us as being in the happiness business,” Hole concluded.
“The fact is that every day, together we make it possible for our travellers to have these types of travel experiences. And when we get that right, we can quite literally change and enrich people’s lives.”
Email the Travel Weekly team at traveldesk@travelweekly.com.au
asia Insider Journeys river cruise small group touring travel indochinaLatest News
Travel Weekly announces a new team to helm Australia’s No.1 travel trade title
Some shameless self-promotion from us, but we thought you needed to know who's bringing you the news.
IHG reveals plans for Brisbane’s first Kimpton in 2028
Just another reason to book that trip to Brisvegas. But don't jump the gun, it's not open until 2028.
Cruiseabout’s first store in five years opens in Perth
Perth gets a break from being behind the rest of the country with the addition of the first Cruiseabout store.
ATAS complaints process acknowledges non-economic loss
A High Court case win over 'disappointment and distress' on a cruise gone wrong prompts ATIA complaints change.
Cunard previews new Queen Anne
Yep, this one does exactly what it says on the tin.
Bunnik Tours unveils latest expansion to Iceland
Just as the Icelandic vikings did many years ago, Bunnik is expanding into new territories.
Australia’s first glamping retreat turns 25
25th anniversary gifts usually come in silver. Ours comes in the way of a news story.
Embrace the journey: Traversing the world with the Shokz OpenRun
If you’ve been on the wrong side of a final call in the airport, or missed the stop on rail journey, it might be time to invest in a pair of Shokz OpenRun headphones. Originally marketed as headphones for fitness fanatics, runners or cyclists with a keen to steer clear of a prang with a car, […]
Tourism Western Australia MD Carolyn Turnbull departs
Turnbull hints her new role will see her staying in the tourism and hospitality industry and who can blame her?
DriveAway launches Brit-Euro Blitz campaign
If agents can put the foot down quick enough and get involved, there are some great prizes to be won.
Fly and Stay Free with the Great Southern
Unlike those dodgy scam phone calls you're getting more and more of, there's no strings attached to this deal.
Sober travel and TikTok guide Australian Gen Z trips
Can you call it a sober holiday if you enjoy a few glasses of red on the flight? We think yes.
Travel DAZE Exec Agenda REVEALED: top execs to speak on airline competition
As the industry reels from Bonza's implosion, it is more important than ever to ask the big questions.
TTC: Deals are driving up demand for September trips
The latest market research from TTC Tour Brands shows interest in international leisure travel remains high for 2024, with 77 per cent of Australians over 18 still planning trips this year. Notably, 28 per cent of those travellers are eyeing September for their journeys. Europe continues to be the most popular destination, with 68 per […]
Skroo says Rex will need deep pockets to fill lost Bonza slots
The door is open for Rex, and anyone else who wants to launch a regional Aussie airline...
Sno’n’Ski Holidays unveils 2025 mega famil to Colorado!
Let the games begin - this is certainly not a famil that you will want to miss!
Walk Japan launches Kyoto: Mountains to the sea walking tour
There are two types of people, one who enjoys walking on holiday and another who enjoys sipping Mojitos by the pool.
Which destination had a 48% boost in bookings following 10 MILLION TikTok views?
Here's a clue: it's not Malabar Beach.
Asher Telford appointed General Manager of SeaLink Whitsundays
Telford has plenty of reasons to smile after SeaLink doubles down and makes him GM after buying his tourism operation.
Qantas ‘working urgently’ to fix app data leak
Qantas is looking into customer reports that passengers have this morning been able to access other passengers’ personal information on the airlines app. X user Lachlan posted that he was able log into different accounts every time he opened the app. My @Qantas app logs me in to a different person each time I open […]
Hilton Expands Presence in North Queensland with the signing of Hilton Garden Inn Townsville
Heading to a North Queensland Cowboys clash? Hilton Garden Inn Townsville is set to open, but not until 2026.
Rail Europe ANZ: making dream journeys come true
Rail Europe's running a lottery! You're not going to win millions, but you might just snag a free holiday.
Bonza’s future on knife edge
It would seem a long road back from here, perhaps a knife's edge is too much credit.
Revamped Wailoaloa Beach hotel opens as Crowne Plaza Fiji Nadi Bay Resort & Spa
Crowne Plaza Fiji Nadi Bay Resort & Spa is open and ready for bookings after the first phase of a multi-million-dollar transformation. Part of IHG Hotels & Resorts’ premium collection, the transformation has seen the completion of 106 guestrooms showcasing contemporary interiors reflective of the premium Crowne Plaza brand and is a first for the […]
Nielsen Data reveals brands spending big to attract Aussie tourists
Trip A Deal, Virgin and Ignite Travel walk into a bar, blow their cash on travel advertising instead of the pokies.
Kamalaya Koh Samui clinches clutch of wellness awards
Kamalaya Wellness Sanctuary & Holistic Spa has so far clinched five prestigious awards in 2024, including being inducted into the ‘Hall of Fame’ at the World Spa & Wellness Awards in London. Founders of the Koh Samui sanctuary and spa John and Karina Stewart expressed their heartfelt gratitude for the awards. “We are profoundly honoured […]
Jetstar offers 200,000 return for free flights to celebrate 20th anniversary
Jetstar hits 20 and everyone else gets the presents with free return flights to domestic and international destinations.
Amora Hotels & Resorts set to double APAC portfolio, announces new Sydney office
Staff in the new Sydney office have been welcomed by a week of rain on the forecast.
RIU opens Chicago hotel and rooftop bar a few steps from the world-famous Magnificent Mile
Rooftop cocktails hold a dear place in your heart? Look no further than RIU Chicago.
How can travel agents best sell cruises? Uniworld’s Alice Ager tells all: Travel Weekly TV
Agents, you don't want to miss this. Yes, that's the case with everything in the newsletter, but we really mean it here!
South Africa bookings are back in action
It's a wrap! South Africa in the news with resumed flights, film fest and booking tech.
Agents’ chance to score free spot on Intrepid trip to Antarctica
This is the trip of a lifetime, even if you are scared of the cold!
Bonza nosediving amid mass cancellations and reports of repossessed planes
Bonza's days appear to be numbered as the low-cost carrier today announced mass cancellations around the country.
Amy Poehler joins Vivid Sydney event
Oh Joy! Hit comedian Amy Poehler will make an emotional appearance at the Sydney Opera House for Vivid.
Pullman Sydney Penrith ties up with Trilogy Hotels, announces new GM
The crew from Trilogy hotels doing their best impression of the Penrith front row here.
Linkd appoints Carolyn Nightingale and Lawson Dibb to new roles
Linkd Tourism sings praises of Carolyn Nightingale and dubs Lawson Dibb as Kyushu Tourism Office guru.