Bread, butter Bula! Now Fiji wants some spice

Bread, butter Bula! Now Fiji wants some spice

Australia and New Zealand continue to cement their place as top markets for Fiji visitation, but the tourism body isn’t satisfied to stop there.

Speaking to Travel Weekly at FTE2015 in Denarau today, Tourism Minister Faiaz Koya said “without a doubt” tourism was the most important industry for the country, but while traditional markets of Australia and New Zealand continue to maintain prominence, South East Asia, in particular India and China, were firmly on its radar as emerging markets potential growth.

“We are not taking our food off the gas (from Australia and New Zealand markets), but we want to ensure we get more and more diverse [markets] coming,” Koya said.

According to Koya, tourism officials are working with other government bodies to help Fiji reach its FJ$2 billion mark.

“We’re a safe and happy destination for all markets,” Koya said.

Tourism earnings for March grew to FJ$310.7 million, representing an 8.7% growth or up FJ$24.8m year-on-year per news reports. Overall tourism contributes 34% of the country’s GDP.

While Australian visitors contributed the most at FJ$168.8m or 54.3% of the earnings in tourism dollars, New Zealand attributed some FJ$32.6m or 10.5%. Numbers from US and Europe were also up to round of the third and fourth biggest markets for Fiji.

FTE2015 concludes on Thursday and has had the biggest turnout this year with 368 suppliers and over 110 international buyers.

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