New Cal bringing sexy back
It’s no surprise that we Aussies find the French very sexy, and now there’s data to back this up.
New Caledonia’s latest visitor arrival figures have confirmed that travelling Aussies are traversing the ocean to our nearest Pacific Island destination in droves.
The annual stats for New Cal have recorded a massive 14.9% year-on-year increase in the number of Australians visiting the destination last year.
New Caledonia Tourism has a few explanations for why Aussie visitor numbers are spiking, including a jump in strong visible campaigns in the market, such as the collaborations with Aircalin, key wholesalers and online travel agents to promote the profile of the island destination.
With the capital, Noumea only two hours from Brisbane, under three hours from Sydney and less than four hours from Melbourne, New Caledonia is fast becoming a destination where travellers can ‘have it all’.
From soft adventure, exceptional cuisine, unique culture, luxury accommodation and natural wonders, including the largest lagoon in the world, New Caledonia is fast proving itself as an all-encompassing experience.
New Caledonia Tourism’s sales and marketing director Caroline Brunel said it is an exciting time for the destination.
“Australians love visiting New Caledonia as it’s so close and yet a world away, and now that Aircalin’s Melbourne to Noumea direct flights have increased to three times weekly, New Caledonia is even more accessible for Australians looking to discover its treasures,” she said.
“In addition to better connectivity, the destination has also received strong interest and investment from several globally renowned brands. This included the two recent openings of the Hilton Noumea La Promenade Residences and the Sheraton New Caledonia Deva Resort & Spa last year.
“This year, we will continue to place a major focus on building ‘brand New Caledonia’ in the market through strategic partnerships, the continuation of our Ambassador programme with Justine Schofield and an ‘always on’ digital presence as well as through a number of trade initiatives such as the first ever New Caledonia Workshop,” Brunel added.
“Following last year’s success, we will be pulling out all the stops this year, to keep the momentum going and ensure that 2015 is another strong year for New Caledonia out of Australia and New Zealand.
For more information visit New Caledonia Tourism’s new website www.haveitall.com.au.
Email the Travel Weekly team at traveldesk@travelweekly.com.au
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