Las Vegas tourism hits 40 mil

Las Vegas tourism hits 40 mil
By admin


Las Vegas has capped off 2014 with record breaking numbers, exceeding 40 million annual visitors for the first time.

The tourism industry in Southern Nevada continues to grow, with ten consecutive months of visitor volume expanding and hitting new heights.

With two weeks still left in the calendar year, current pacing suggests the ‘Entertainment Capital of the World’ could even breach the 41 million mark before the year is out, with the previous record from 2012 sitting at 39.7 million tourists.

“Las Vegas couldn’t have reached this milestone without the continued investments of our resort partners, and the more than 40 million people who came to experience all the destination has to offer,” CEO and president of the Las Vegas Convention and Visitors Authority (LVCVA) Rossi Ralenkotter said.

“Ongoing developments in the destination, including new, renovated and rebranded resort properties, exciting new attractions, world-class entertainment, incredible culinary offerings and more are what keep first-time visitors and loyalists returning to Las Vegas time and time again.”

Las Vegas has seen a jump in direct international air service this year, with Canada and Mexico leading the way in driving the visitation growth.

Tourism plays a vital role in the economy of Southern Nevada and the Las Vegas Valley generating more than $USD45 billion annually and supporting 376,000 local jobs.

To celebrate the 40 million visitor milestone, as only Las Vegas can, the destination created a series of priceless, ‘Only in Vegas’ experiences to surprise unsuspecting visitors.

Las Vegas entertainers, including Penn and Teller, Carrot Top and Claire Sinclair, presented tourists with unique experiences such as suite upgrades at Hard Rock Hotel & Casino and Palms Las Vegas, dinner at CRUSH, thrill-seeking SkyJump experiences at Stratosphere Casino, and VIP beauty makeovers at Michael Boychuck’s COLOR Salon at Caesars Palace.

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