TA issues rally cry ahead of Restaurant Australia push

TA issues rally cry ahead of Restaurant Australia push
By admin


Tourism Australia is urging regional tourism and hospitality businesses to tap into the growing global appetite for food and wine-related travel experiences by getting involved in its latest Restaurant Australia campaign.

The Restaurant Australia website will be unveiled on May 7 along with new broadcast, print and online content.

From today, businesses can begin to submit the stories of their food, wine and beverage experiences for listing on the site.

It represents the latest phase of its There’s Nothing Like Australia campaign, in which it is seeking to position Australia as the “world’s greatest restaurant experience”.

Rallying the involvement of the local food and wine industries will form a major part of ensuring the campaign is a success, according to chief marketing officer Nick Baker.

“Restaurant Australia is all about bringing together passionate locals, breathtaking landscapes and the freshest of produce to demonstrate to the world what makes Australia’s food and wine experiences so unique and distinctive,” he said.

“Our regions have an abundance of incredible stories to share where quite literally, every second of every day, unique and brilliant food and wine experiences are being served-up in remarkable and awe-inspiring locations.

“That’s why we’re asking the entire industry to get behind the campaign in promoting their own experiences and joining in the online conversation for the rest of the world to see and hear what they could be enjoying by holidaying in Australia.”

By completing the online form, businesses will automatically be listed as a contributor to Restaurant Australia, with a link back to their own site, get the chance to have their product profiled in a feature story or be part of the Restaurant Australia famil program.

The campaign also includes the social media hashtag #restaurantaustralia, offering the opportunity for those who use it to have their message amplified by Tourism Australia’s own social channels.

Latest News

  • Products

Embrace the journey: Traversing the world with the Shokz OpenRun

If you’ve been on the wrong side of a final call in the airport, or missed the stop on rail journey, it might be time to invest in a pair of Shokz OpenRun headphones. Originally marketed as headphones for fitness fanatics, runners or cyclists with a keen to steer clear of a prang with a car, […]

  • Tour Operators
  • Tourism

TTC: Deals are driving up demand for September trips

The latest market research from TTC Tour Brands shows interest in international leisure travel remains high for 2024, with 77 per cent of Australians over 18 still planning trips this year. Notably, 28 per cent of those travellers are eyeing September for their journeys. Europe continues to be the most popular destination, with 68 per […]

  • Aviation

Qantas ‘working urgently’ to fix app data leak

Qantas is looking into customer reports that passengers have this morning been able to access other passengers’ personal information on the airlines app. X user Lachlan posted that he was able log into different accounts every time he opened the app. My @Qantas app logs me in to a different person each time I open […]

  • Hotels

Revamped Wailoaloa Beach hotel opens as Crowne Plaza Fiji Nadi Bay Resort & Spa

Crowne Plaza Fiji Nadi Bay Resort & Spa is open and ready for bookings after the first phase of a multi-million-dollar transformation. Part of IHG Hotels & Resorts’ premium collection, the transformation has seen the completion of 106 guestrooms showcasing contemporary interiors reflective of the premium Crowne Plaza brand and is a first for the […]

  • Luxury
  • News

Kamalaya Koh Samui clinches clutch of wellness awards

Kamalaya Wellness Sanctuary & Holistic Spa has so far clinched five prestigious awards in 2024, including being inducted into the ‘Hall of Fame’ at the World Spa & Wellness Awards in London. Founders of the Koh Samui sanctuary and spa John and Karina Stewart expressed their heartfelt gratitude for the awards. “We are profoundly honoured […]