Here’s why travel brands should think twice before cutting their marketing spend
by Huntley Mitchell
Some travel brands may think it is wise to pull their advertising until things die down, but such a knee-jerk reaction to COVID-19 may prove more harmful than helpful.
Everything you need to know about the influencer marketing boom
by Amelia de Normann
Still unsure how half the people on your Instagram feed can afford to travel and eat out 24/7? Allow us to introduce you to the influencer market.
Midweek Interview with Norwegian Cruise Line’s Ben Angell
Norwegian Cruise’s Ben Angell, Vice President Marketing sat down in the Millionaire hot seat challenge, though he didn’t get paid a single cent.
Can tour operators keep up with millennial trends?
by Amy Bryant
Can’t be bothered to read long research papers into millennial travel trends? Well, rejoice as Travel Weekly brings you the shortened version!
Travel Marketing How-To With Google & IPG Media heavyweights
by Tara Harrison
TW was at the Tourism Australia conference yesterday, as you’ll read here, it was no holiday, we can tell you.
Marketers: are you equipped to handle the heat in 2017?
by Pressy Sankaran - Criteo
It’s the start of a new year – and new ideas? Marketers need a solid understanding of the key trends in online bookings in order to convert sales in 2017.
Know What Your Customer Wants Before They Ask: Spicers Retreats’ Marketing Director
by Hannah Edensor, B&T Magazine
Travel Weekly chats with Spicers Retreats’ marketing boss who tactfully avoided our veiled attempts to blag a free holiday.
Three digital marketing trends for travel brands in 2017
by John McNulty, Global Marketing at Marin Software
Digital marketing trends for travel brands looking to cut through the competitive noise in 2017.
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