marketing

Destinations

Iceland’s wacky tourism campaign encourages you to ‘Let It Out!’ (with the chance for your scream to be heard in Iceland)

With 2020 turning out to be a pretty f**ked year, Iceland’s tourism board has decided that, in light of this, people might want to let off a little steam.

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Wholesalers

APT unveils inspirational new ad

The new campaign celebrates a future when the world is able to travel again, while Travel Weekly staff celebrate the end of the week early with a few cheeky desk wines.

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Travel Agents

Yes, you need to be doing marketing right now

by Nick Bendel

Are you seeking some practical, no-nonsense marketing advice? Well, you can stop looking.

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News

Local marketing agency lends a hand to travel and hospitality brands

Need some marketing support amid this period of unprecedented uncertainty? One agency is offering its expertise free of charge.

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Tourism

Here’s why travel brands should think twice before cutting their marketing spend

by Huntley Mitchell

Some travel brands may think it is wise to pull their advertising until things die down, but such a knee-jerk reaction to COVID-19 may prove more harmful than helpful.

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Wholesalers

Former G Adventures marketing boss joins Intrepid

by Huntley Mitchell

Louise Laing has flown the G Adventures coop to rival Intrepid. No word though on whether she hit any turbulence on her way there.

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Technology

Everything you need to know about the influencer marketing boom

by Amelia de Normann

Still unsure how half the people on your Instagram feed can afford to travel and eat out 24/7? Allow us to introduce you to the influencer market.

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Midweek Interview

Midweek Interview with Norwegian Cruise Line’s Ben Angell

Norwegian Cruise’s Ben Angell, Vice President Marketing sat down in the Millionaire hot seat challenge, though he didn’t get paid a single cent.

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Aviation

Virgin calls themselves ‘Uptimists’

by Tara Harrison

Virgin promises to continue looking up in their latest campaign, and TW promises to keep missing deadlines.

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Tourism

Can tour operators keep up with millennial trends?

by Amy Bryant

Can’t be bothered to read long research papers into millennial travel trends? Well, rejoice as Travel Weekly brings you the shortened version!

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Tourism

Travel Marketing How-To With Google & IPG Media heavyweights

by Tara Harrison

TW was at the Tourism Australia conference yesterday, as you’ll read here, it was no holiday, we can tell you.

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Tourism

How to market to Australian Baby Boomers

Aussie baby boomers couldn’t care less about birthday emails, here’s what you need to know when it comes to customer service for this target market.

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