Iceland’s wacky tourism campaign encourages you to ‘Let It Out!’ (with the chance for your scream to be heard in Iceland)
With 2020 turning out to be a pretty f**ked year, Iceland’s tourism board has decided that, in light of this, people might want to let off a little steam.
Local marketing agency lends a hand to travel and hospitality brands
Need some marketing support amid this period of unprecedented uncertainty? One agency is offering its expertise free of charge.
Here’s why travel brands should think twice before cutting their marketing spend
by Huntley Mitchell
Some travel brands may think it is wise to pull their advertising until things die down, but such a knee-jerk reaction to COVID-19 may prove more harmful than helpful.
Everything you need to know about the influencer marketing boom
by Amelia de Normann
Still unsure how half the people on your Instagram feed can afford to travel and eat out 24/7? Allow us to introduce you to the influencer market.
Midweek Interview with Norwegian Cruise Line’s Ben Angell
Norwegian Cruise’s Ben Angell, Vice President Marketing sat down in the Millionaire hot seat challenge, though he didn’t get paid a single cent.
Can tour operators keep up with millennial trends?
by Amy Bryant
Can’t be bothered to read long research papers into millennial travel trends? Well, rejoice as Travel Weekly brings you the shortened version!
Travel Marketing How-To With Google & IPG Media heavyweights
by Tara Harrison
TW was at the Tourism Australia conference yesterday, as you’ll read here, it was no holiday, we can tell you.
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