marketing

Destinations

Voyages Indigenous Tourism Australia unveils first brand campaign in 10 years

Do you see Uluru as nothing but a big rock? Well, prepare to have your perception challenged with this beauty of a campaign.

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Cruise

Riviera Travel River Cruises picks new Aussie GSA

Were you in the running to represent Riviera Travel? Well, you can stop waiting for the phone to ring.

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Tourism

NEW WORKSHOP: Learn what travel editors want from the very best

ATTN: PR and marketing folk! Are you looking to flex your copywriting muscles to get the attention of Australia’s top travel and lifestyle editors? Click here!

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Travel Agents

Agent gets her mojo back with new domestic focus

Much like Austin Powers (except in a much less sexual way), this agent has dragged herself from the depths of despair and rediscovered her mojo. And by mojo, we mean love for the travel industry.

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Destinations

Visit Sunshine Coast unveils new brand tagline

It’s getting a new CEO, and now Visit Sunshine Coast has a new tagline, too. Rumour has it that the office biscuit tin is next in line for a shakeup.

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Events

Tourism Australia’s marketing team recognised with prestigious award

While it’s been a tough year for Australia’s tourism industry, its lead organisation had something to celebrate about on Friday night.

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Destinations

Iceland’s wacky tourism campaign encourages you to ‘Let It Out!’ (with the chance for your scream to be heard in Iceland)

With 2020 turning out to be a pretty f**ked year, Iceland’s tourism board has decided that, in light of this, people might want to let off a little steam.

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Wholesalers

APT unveils inspirational new ad

The new campaign celebrates a future when the world is able to travel again, while Travel Weekly staff celebrate the end of the week early with a few cheeky desk wines.

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Travel Agents

Yes, you need to be doing marketing right now

by Nick Bendel

Are you seeking some practical, no-nonsense marketing advice? Well, you can stop looking.

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News

Local marketing agency lends a hand to travel and hospitality brands

Need some marketing support amid this period of unprecedented uncertainty? One agency is offering its expertise free of charge.

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Tourism

Here’s why travel brands should think twice before cutting their marketing spend

by Huntley Mitchell

Some travel brands may think it is wise to pull their advertising until things die down, but such a knee-jerk reaction to COVID-19 may prove more harmful than helpful.

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Wholesalers

Former G Adventures marketing boss joins Intrepid

by Huntley Mitchell

Louise Laing has flown the G Adventures coop to rival Intrepid. No word though on whether she hit any turbulence on her way there.

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