Destinations
Voyages Indigenous Tourism Australia unveils first brand campaign in 10 years
Do you see Uluru as nothing but a big rock? Well, prepare to have your perception challenged with this beauty of a campaign.
Cruise
Riviera Travel River Cruises picks new Aussie GSA
Were you in the running to represent Riviera Travel? Well, you can stop waiting for the phone to ring.
Tourism
NEW WORKSHOP: Learn what travel editors want from the very best
ATTN: PR and marketing folk! Are you looking to flex your copywriting muscles to get the attention of Australia’s top travel and lifestyle editors? Click here!
Travel Agents
Agent gets her mojo back with new domestic focus
Much like Austin Powers (except in a much less sexual way), this agent has dragged herself from the depths of despair and rediscovered her mojo. And by mojo, we mean love for the travel industry.
Destinations
Visit Sunshine Coast unveils new brand tagline
It’s getting a new CEO, and now Visit Sunshine Coast has a new tagline, too. Rumour has it that the office biscuit tin is next in line for a shakeup.
Events
Tourism Australia’s marketing team recognised with prestigious award
While it’s been a tough year for Australia’s tourism industry, its lead organisation had something to celebrate about on Friday night.
Destinations
Iceland’s wacky tourism campaign encourages you to ‘Let It Out!’ (with the chance for your scream to be heard in Iceland)
With 2020 turning out to be a pretty f**ked year, Iceland’s tourism board has decided that, in light of this, people might want to let off a little steam.
Wholesalers
APT unveils inspirational new ad
The new campaign celebrates a future when the world is able to travel again, while Travel Weekly staff celebrate the end of the week early with a few cheeky desk wines.
Travel Agents
Yes, you need to be doing marketing right now
by Nick Bendel
Are you seeking some practical, no-nonsense marketing advice? Well, you can stop looking.
News
Local marketing agency lends a hand to travel and hospitality brands
Need some marketing support amid this period of unprecedented uncertainty? One agency is offering its expertise free of charge.
Tourism
Here’s why travel brands should think twice before cutting their marketing spend
by Huntley Mitchell
Some travel brands may think it is wise to pull their advertising until things die down, but such a knee-jerk reaction to COVID-19 may prove more harmful than helpful.
Wholesalers
Former G Adventures marketing boss joins Intrepid
by Huntley Mitchell
Louise Laing has flown the G Adventures coop to rival Intrepid. No word though on whether she hit any turbulence on her way there.