marketing

Tourism

Travel industry veteran takes “black sheep” approach to help brands navigate COVID landscape

Trish Shepherd, the mastermind behind this new company, has assured us it’s got nothing to do with agricultural practices, as we first imagined.

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Travel Agents

Darren Wright lands global CMO gig for Flight Centre’s leisure division

“Daz” has climbed a couple of rungs up the Flight Centre ladder with this global promotion and a new desk title plate.

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Tourism

GTI appoints new GM of marketing and strategy, snares fresh client

The tourism marketing agency has bounced out of the long weekend and into the working week with a couple of big announcements.

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Technology

Destination marketing has the power to boost recovery. Here’s how to do it right

by Sponsored by Audience 360

As international borders remain closed tight and snap, statewide lockdowns once again rear their ugly head, destination marketing is more important than ever.

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Technology

REVEALED: The secret weapon of all successful travel marketers

by Sponsored by Audience 360

Despite what the accompanying image suggests, the “secret weapon” is not a bow and arrow or a set of darts. Or is it? You’ll have to click through and find out.

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Technology

How to get your brand in front of buyers, not daydreamers

by Sponsored by Audience 360

We get it – targeted advertising is not the sexiest topic. But you know what is sexy? Knowing your dollars are working as hard as possible to put your message in front of the right people.

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Technology

REVEALED: The secret ingredient to razor-sharp targeted ads

by Sponsored by Audience 360

As the travel industry bounces back, reaching the right audiences is more important than ever. Here’s how to get the biggest bang for your buck when it comes to data.

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Destinations

Destination NSW appoints PwC’s Kathryn Illy as new GM of consumer marketing

Katherine Illy is joining Destination NSW as its new consumer marketing boss. However, Travel Weekly understands she is of no relation to Aussie rapper Illy.

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Destinations

Voyages Indigenous Tourism Australia unveils first brand campaign in 10 years

Do you see Uluru as nothing but a big rock? Well, prepare to have your perception challenged with this beauty of a campaign.

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Cruise

Riviera Travel River Cruises picks new Aussie GSA

Were you in the running to represent Riviera Travel? Well, you can stop waiting for the phone to ring.

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Tourism

NEW WORKSHOP: Learn what travel editors want from the very best

ATTN: PR and marketing folk! Are you looking to flex your copywriting muscles to get the attention of Australia’s top travel and lifestyle editors? Click here!

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Travel Agents

Agent gets her mojo back with new domestic focus

Much like Austin Powers (except in a much less sexual way), this agent has dragged herself from the depths of despair and rediscovered her mojo. And by mojo, we mean love for the travel industry.

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