Two senior names in the tourism marketing space have joined forces to launch a new purpose-led player, and you can probably guess its name from the accompanying pic.

Trish Shepherd, the mastermind behind this new company, has assured us it’s got nothing to do with agricultural practices, as we first imagined.

“Daz” has climbed a couple of rungs up the Flight Centre ladder with this global promotion and a new desk title plate.

The tourism marketing agency has bounced out of the long weekend and into the working week with a couple of big announcements.

As international borders remain closed tight and snap, statewide lockdowns once again rear their ugly head, destination marketing is more important than ever.

Despite what the accompanying image suggests, the “secret weapon” is not a bow and arrow or a set of darts. Or is it? You’ll have to click through and find out.

We get it – targeted advertising is not the sexiest topic. But you know what is sexy? Knowing your dollars are working as hard as possible to put your message in front of the right people.

As the travel industry bounces back, reaching the right audiences is more important than ever. Here’s how to get the biggest bang for your buck when it comes to data.

Katherine Illy is joining Destination NSW as its new consumer marketing boss. However, Travel Weekly understands she is of no relation to Aussie rapper Illy.

Do you see Uluru as nothing but a big rock? Well, prepare to have your perception challenged with this beauty of a campaign.

Were you in the running to represent Riviera Travel? Well, you can stop waiting for the phone to ring.

ATTN: PR and marketing folk! Are you looking to flex your copywriting muscles to get the attention of Australia’s top travel and lifestyle editors? Click here!