As the travel industry bounces back, reaching the right audiences is more important than ever. Here’s how to get the biggest bang for your buck when it comes to data.

Katherine Illy is joining Destination NSW as its new consumer marketing boss. However, Travel Weekly understands she is of no relation to Aussie rapper Illy.

Do you see Uluru as nothing but a big rock? Well, prepare to have your perception challenged with this beauty of a campaign.

Were you in the running to represent Riviera Travel? Well, you can stop waiting for the phone to ring.

ATTN: PR and marketing folk! Are you looking to flex your copywriting muscles to get the attention of Australia’s top travel and lifestyle editors? Click here!

Much like Austin Powers (except in a much less sexual way), this agent has dragged herself from the depths of despair and rediscovered her mojo. And by mojo, we mean love for the travel industry.

It’s getting a new CEO, and now Visit Sunshine Coast has a new tagline, too. Rumour has it that the office biscuit tin is next in line for a shakeup.

While it’s been a tough year for Australia’s tourism industry, its lead organisation had something to celebrate about on Friday night.

With 2020 turning out to be a pretty f**ked year, Iceland’s tourism board has decided that, in light of this, people might want to let off a little steam.

The new campaign celebrates a future when the world is able to travel again, while Travel Weekly staff celebrate the end of the week early with a few cheeky desk wines.

Are you seeking some practical, no-nonsense marketing advice? Well, you can stop looking.

Need some marketing support amid this period of unprecedented uncertainty? One agency is offering its expertise free of charge.