Voyages Indigenous Tourism Australia unveils first brand campaign in 10 years
Do you see Uluru as nothing but a big rock? Well, prepare to have your perception challenged with this beauty of a campaign.
NEW WORKSHOP: Learn what travel editors want from the very best
ATTN: PR and marketing folk! Are you looking to flex your copywriting muscles to get the attention of Australia’s top travel and lifestyle editors? Click here!
Tourism Australia’s marketing team recognised with prestigious award
While it’s been a tough year for Australia’s tourism industry, its lead organisation had something to celebrate about on Friday night.
Iceland’s wacky tourism campaign encourages you to ‘Let It Out!’ (with the chance for your scream to be heard in Iceland)
With 2020 turning out to be a pretty f**ked year, Iceland’s tourism board has decided that, in light of this, people might want to let off a little steam.
Local marketing agency lends a hand to travel and hospitality brands
Need some marketing support amid this period of unprecedented uncertainty? One agency is offering its expertise free of charge.
Here’s why travel brands should think twice before cutting their marketing spend
by Huntley Mitchell
Some travel brands may think it is wise to pull their advertising until things die down, but such a knee-jerk reaction to COVID-19 may prove more harmful than helpful.
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