Best friends or frenemies? What is the REAL relationship between sales and marketing?

Best friends or frenemies? What is the REAL relationship between sales and marketing?

It’s the age-old business conundrum and a conundrum that becomes all the more important when budgets are squeezed.  Which is more important, sales or marketing?

The answer depends on who you ask, Journey Beyond’s Justine Lally and Alicia Triggs say.

(Lead Image: Justine Lally  and Alicia Triggs )

Journey Beyond is an experiential tourism group that connects adventure-seekers with Australia’s most iconic experiences. 

“When sales fall short, marketing blames sales for the inadequate execution and conversion on an otherwise brilliant campaign,” they explain.

Meanwhile, salespeople can become frustrated with marketing campaigns prioritise brand over product.

The conflict is unfortunate when we consider that sales and marketing have the potential to be each other’s best friends.

So how can they work together? If anyone is qualified to answer that question it’s Lally and Triggs.

Lally is the marketing and product manager at Journey Beyond, whilst Alicia Triggs heads the sales team.

Not only do the duo not hate each other, but they like each other so much they are sharing a stage at our upcoming Travel DAZE Exec conference in Cairns.

In their segment, they will be talking about the benefits of teams working collaboratively, because, as they point out “a rising tide lifts all boats”.

To watch their session and more buy your tickets now for Travel DAZE Exex, Australia’s leading forum for the most influential minds in the industry.

Tackling an array of hot-button issues, Travel DAZE Exec brings together leading names to look at how we can propel the industry forward.

You’ll have the chance to hear from award-winning journalists, travel industry pioneers, authors, public figures, influencers, entrepreneurs, musicians, artists, and much more.

Latest News

  • Aviation

Low-cost Indian carrier SpiceJet continues to burn cash

It’s not just low-cost Australian carriers that are facing hardship. SpiceJet, India’s version of Bonza, recently announced a 72 per cent reduction in its net loss versus last year. But, despite this improvement, the airline has posted losses for six straight years. But it has secured board approval to raise up to INR 30 billion […]

  • Attractions

SAKA Museum recognised in TIME magazine’s World’s Greatest Places 2024

AYANA Resort Bali’s newly-opened cultural and events centre, SAKA Museum has been recognised in TIME magazine’s World’s Greatest Places list for 2024. Part of AYANA Bali’s resort destination, the museum integrates Bali’s rich history with state-of-the-art facilities, making it the centrepiece for the island’s spiritual and cultural heritage. TIME magazine’s inclusion of SAKA Museum in […]

  • Cruise

Silversea taps Barbara Biffi as senior vice president for global sales

Ultra-luxury and expedition cruise travel brand, Silverseas, has announced Barbara Biffi as its new senior vice president of global sales. Biffi joined the company in 2007, holding numerous positions and gaining a deep understanding of the brand, the preferences of its guests and its strategic goals, the company said. An Italian national with a wealth […]

  • Technology
  • Travel Agents

Amadeus welcomes FCM Travel as new reseller partner of Cytric Easy

Cytric Easy, the travel management tool embedded in Microsoft Teams, is to be integrated into FCM Travel portfolio. Amadeus and FCM Travel have extended their Cytric distribution agreement to include Cytric Easy. With this new agreement, global travel management company FCM Travel, becomes a reseller of the innovative travel management collaboration solution embedded into Microsoft […]