Sky high try: Emirates debuts Rugby World Cup 2023 livery on the A380

Sky high try: Emirates debuts Rugby World Cup 2023 livery on the A380

As rugby fans count down to Rugby World Cup France 2023, Emirates has taken to the skies with its passion for the game emblazoned on one of its flagship A380 aircraft, A6-EOE.

The freshly painted aircraft departed Dubai for Istanbul as EK123 at 10.45am local time today.

Over the years Emirates has rolled out a series of eye-catching limited edition livery designs to the delight of sports fans and plane spotters around the world. This latest Rugby World Cup 2023 decal, designed in-house, was inspired by the fast-running lines of the backs, evident in the delicate lines that run seamlessly through the new livery.

Returning for the 4th time consecutive Rugby World Cup as Worldwide Partner, Emirates has long been at the heart of local and international rugby, cheering on teams and enriching the experience of rugby fans across the globe.

The airline has been a tournament sponsor of Rugby World Cup since 2007, and in 2011, became a Worldwide Partner when the host nation, New Zealand, won the tournament. That year, Emirates unveiled its first ever Rugby World Cup livery on an A380, A6-EDN, which operated over 40 flights to cities including France (finalist in 2011), Australia (semi-finalist), as well as other rugby nations like the US and Hong Kong.

Emirates’ special Rugby World Cup 2023 livery.

In 2015, Emirates once again celebrated its love for rugby with its A380 A6-EDA dressed in the Rugby World Cup livery as it ferried passengers across the world, including to England, the host nation, and 21 other destinations, including Brisbane, New York JFK, Manchester, and Sydney.

Emirates continued the tradition in 2019, designing a new livery for Rugby World Cup hosted by Japan.

Its A380 A6-EEU visited Tokyo Narita nine times and Kansai International Airport four times, in addition to cities across the US, Europe, and Asia, and New Zealand, even though the Webb Ellis Cup finally went to South Africa in the clash with England. The decal was also seen in LA, New York, Melbourne, and Bombay.

Emirates is proud to be associated with Rugby World Cup, and its efforts to specially deck out a flagship A380 aircraft to generate awareness and excitement for the tournament reflect its passion and steadfast support for the sport.

As the Official Airline of Rugby World Cup France 2023 and Australia 2027, Emirates will fly rugby to new frontiers and bring its leading expertise in customer experience to help deliver a truly world-class tournament for fans travelling to the host nations.

Its investment in the sport as a Worldwide Partner will help support rugby’s development in both emerging and established markets, while fans will be able to watch every moment from two unforgettable Rugby World Cups live and on-demand from their flight seats, making the sport more accessible.

Latest News

  • Hotels

Minor Hotels announces a new luxury Anantara on Bali’s Seseh Beach

Minor Hotels has signed an agreement to manage a new-build Anantara resort and branded residences on Seseh Beach in Bali, opening in 2027. The news Anantara Dragon Seseh Bali Resort will be the first luxury beachfront resort on Seseh Beach and the third Anantara Hotels & Resorts property in Bali. The Anantara Dragon Seseh Bali […]

  • Aviation

Solomon Airlines fills Air Vanuatu gap with flights from Port Vila to Auckland

Solomon Islands’ national carrier will commence direct flights between Port Vila and Auckland from 27 May, using Solomon Airlines aircraft to continue air services linking Vanuatu and New Zealand. Solomon Islands officials together with the Vanuatu Government has worked closely with relevant New Zealand authorities to continue interim flights servicing Auckland from Port Vila. This included […]

  • Aviation

Board Air Canada in Sydney’s CBD via a sleek Light Rail

Visitors flocking to Vivid Sydney will glide through the CBD in the newest addition to the Air Canada fleet – a sleek Light Rail tram wrapped in the airline’s unique livery. The Air Canada-themed tram is part of a new marketing campaign designed to put Air Canada in lights during the Vivid Sydney festival (25 […]

  • Cruise
  • News

Carnival Splendor to the rescue of Aussies and Kiwis left stranded in Vanuatu

Carnival Cruise Line’s Carnival Splendor has come to the aid of a group left stranded in Vanuatu, following the collapse of Air Vanuatu. The group, eight Australians and one New Zealander, were visiting the island of Santo when Air Vanuatu cancelled all flights, leaving them without a way home. Carnival Cruise Line responded by offering […]

  • Hotels

QT Singapore set to open in heritage Eastern Extension Telegraph building

Bookings open today for QT Singapore, in the historic former Eastern Extension Telegraph building along Robinson Road, the first property from QT Hotels & Resorts to open outside Australian and New Zealand. Previously Accor’s So Singapore, then the Hotel Telegraph, QT Singapore will officially launch on September 16 and will feature 134 rooms, ranging in […]

  • Hotels
  • News

Minor Hotels’ Anantara group reimagines the brand as its portfolio surpasses 50 properties

Anantara Hotels & Resorts is marking a significant milestone with a reimagined brand identity as recent openings across Europe, Middle East and Asia have propelled the brand portfolio beyond 50 properties. Part of the Minor Hotels group, the Anantara visual refresh takes an elegant, pared-back approach that enables each hotel’s unique character to shine – […]