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8 July, 2022

Learn how to appeal to a new age of travellers with this handy e-guide

Friends Riding Bicycles In A City. Cycling in pedestrian zone and making selfie.

After two long years, travellers are once again beginning to adventure across the globe.

But things aren’t quite returning to ‘normal’.

New breeds of travellers are emerging and the travel industry needs to find new ways to make sure they’re getting the adventures they’ve been waiting for.

Luckily, Blis has launched a new e-guide packed with research and advice to help you successfully navigate the new age of travel.

The interactive e-guide, titled ‘The great travel reboot: how to reach the new breed of travellers’, was launched to help marketers across the Asia Pacific region understand the new types of travellers that have emerged after the pandemic, how the future is shaping up and how brands can better reach these customers.

To enable marketers to prepare for and tap into new advertising opportunities, Blis created a deep-dive study that explored the three new travel personas revealed by Singapore Tourism Board: the ‘wander must’, the ‘mindful explorer’ and the ‘slow pacer’.

The study shows how these travellers behave across Australia, New Zealand, India and Southeast Asia and how advertisers and agencies can build better connections with them.

From understanding the key persona traits and looking at trend data from the Blis Pulse 2.0, Blis revealed the drives and needs of the different types of travellers, giving brands practical recommendations when talking to each of these groups.

Based on country-level insights in APAC, Blis looked at the trends and the different speeds of recovery across different countries to show how brands and agencies can better unlock opportunities that go beyond just the travel industry.

“Knowing your audience is the first step in any effective marketing campaign. But, right now, understanding customers’ natural interests and behaviours is even more critical to creating an effective campaign,” said Emma-Jayne Owens, Managing Director APAC at Blis.

“After two very challenging years, brands have a huge opportunity to reach customers who are now out and about and longing to travel. Understanding what drives the different types of travellers to help our clients tailor campaigns from creative concept to delivery is key – and that’s what brands can learn by reading our new e-guide. After all, one size doesn’t fit all.”

Blis is an integrated planning and buying platform that delivers scaled, relevant and high-performing audiences, helping the world’s largest brands and media agencies achieve their goals.

Unlike its competitors, Blis is an audience-first platform that doesn’t rely on personal data and has built its reputation on delivering award-winning, location-powered advertising solutions over the past 18 years.

In today’s consumer-centric landscape, Blis is transforming the role of location data by combining it with a broad range of rich and powerful datasets to give our clients the deepest audience understanding available.

Through Blis’ offering of accurate, consented location data, combined with a range of rich online datasets, clients can get the deepest audience understanding available and target consumers at scale in a privacy-friendly way.

Learn how you can better target travellers in the Asia Pacific by downloading Blis’ new interactive e-guide HERE.

Image: iStock/vgajic

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Email the Travel Weekly team at traveldesk@travelweekly.com.au

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