New leadership appointment for Tourism Malaysia

New leadership appointment for Tourism Malaysia

Malaysia Tourism Promotion Board has appointed Siti Hadijah Arifin as deputy director of Tourism Malaysia Sydney (TM Sydney).

Malaysian-born Siti Hadijah, fondly known to many as ‘Caddy,’ brings more than 19 years of experience acquired in various marketing portfolios held within ASEAN, international marketing, communication and most recently in the advertising division.

Some of Caddy’s latest accomplishments were overseeing the advertising collaboration with Expedia Group and the production of the video ‘AMAZING’ which won multiple awards over the years.

“I strongly believe that the video captures the true essence of the multi-colour, multi-cultural, and multi-racial Malaysia alongside the wondrous attraction across the country that depicts that Malaysia, is Truly Asia and I can’t wait to share with the Australian travel trade,” Caddy said.

The appointment comes as Malaysia opens its borders to the world and expands marketing activities in Australia.

In her new role, Caddy will oversee all marketing growth, administration and financial matters of TM Sydney, while collaboratively working with the Sydney team to pioneer Malaysia as a premier destination for Australians to visit.

“I’m passionate about working with great people and building great opportunities with Australians to stimulate demand for travelling to Malaysia,” Caddy said.

“While many may not know about me, I’m not new to Australia, it is one of my favourite holiday destinations over the years and I am very excited to have joined the dynamic TM Sydney team to unify our efforts to encourage Australians to travel to Malaysia.”

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